PG vs WMT: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
VS
Walmart Inc. · Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
WMT |
| Current Price |
$150.38 |
$117.18 |
| Fair Value Estimate |
$165.39 |
$70.81 |
| Upside to Fair Value |
+10.0%
|
-39.6%
|
| Market Cap |
$350.2B |
$932.5B |
| Forward P/E |
21.5x
|
41.1x
|
| EV / EBITDA |
15.1x
|
20.7x
|
| Price / Sales |
4.0x
|
1.3x
|
| Price / FCF |
23.3x
|
74.3x
|
| Revenue Growth YoY |
+7.4%
|
+7.3%
|
| Gross Margin |
50.3%
|
25.0%
|
| Operating Margin |
23.2%
|
4.2%
|
| Return on Equity |
31.3%
|
24.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.29%
|
1.35%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
| Metric |
PG |
WMT |
| Zone Low |
$124.04 |
$53.11 |
| Zone High |
$140.58 |
$60.19 |
| In Buy Zone? |
No
|
No
|