PG vs WMT: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Walmart Inc. · Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
WMT |
| Current Price |
$147.04 |
$106.73 |
| Fair Value Estimate |
$168.19 |
$95.24 |
| Upside to Fair Value |
+14.4%
|
-10.8%
|
| Market Cap |
$349.5B |
$849.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
21.3x
|
| Price / Sales |
4.0x
|
1.1x
|
| Price / FCF |
22.4x
|
62.8x
|
| Revenue Growth YoY |
+1.5%
|
+5.9%
|
| Gross Margin |
50.2%
|
25.2%
|
| Operating Margin |
22.7%
|
4.4%
|
| Return on Equity |
29.8%
|
22.7%
|
| Dividend Yield |
2.92% |
0.92% |
| FCF Yield |
4.47%
|
1.59%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5…
Accumulation Zones
| Metric |
PG |
WMT |
| Zone Low |
$126.14 |
$71.43 |
| Zone High |
$142.96 |
$80.95 |
| In Buy Zone? |
No
|
No
|