ADBE vs PG: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Adobe Inc. · Technology
$248.16
+163.1% upside to fair value
High Conviction
Grade B
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
ADBE has more upside to fair value
(+163.1%).
ADBE trades at a lower forward P/E
(14.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
PG |
| Current Price |
$248.16 |
$143.45 |
| Fair Value Estimate |
$653.00 |
$163.27 |
| Upside to Fair Value |
+163.1%
|
+13.8%
|
| Market Cap |
$101.2B |
$334.0B |
| Forward P/E |
14.1x
|
20.8x
|
| EV / EBITDA |
—
|
15.4x
|
| Price / Sales |
4.1x
|
3.9x
|
| Price / FCF |
9.8x
|
22.2x
|
| Revenue Growth YoY |
+3.3%
|
+7.4%
|
| Gross Margin |
89.1%
|
50.3%
|
| Operating Margin |
36.6%
|
23.2%
|
| Return on Equity |
62.3%
|
31.3%
|
| Dividend Yield |
— |
0% |
| FCF Yield |
10.2%
|
4.5%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Adobe Inc. develops industry-leading creative software, digital experience platforms, and publishing tools, powering digital content creation and marketing for professionals worldwide. The business excels with high gross margins above 89%, a sticky subscription model driving recurring revenue over $17B ARR, and dominant moats in digital media, though it faces intensifying AI competition and slowi…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
ADBE |
PG |
| Zone Low |
$490.00 |
$122.45 |
| Zone High |
$555.00 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|