ADBE vs PG: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-06.
Adobe Inc. · Technology
$219.72
+45.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
ADBE has more upside to fair value
(+45.0%).
ADBE trades at a lower forward P/E
(12.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
PG |
| Current Price |
$219.72 |
$150.38 |
| Fair Value Estimate |
$318.59 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$87.3B |
$350.2B |
| Forward P/E |
12.6x
|
21.5x
|
| EV / EBITDA |
9.0x
|
15.1x
|
| Price / Sales |
3.5x
|
4.0x
|
| Price / FCF |
8.2x
|
23.3x
|
| Revenue Growth YoY |
+12.7%
|
+7.4%
|
| Gross Margin |
89.1%
|
50.3%
|
| Operating Margin |
36.1%
|
23.2%
|
| Return on Equity |
62.4%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
12.17%
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Adobe Inc. is a leading software company specializing in digital media and digital experience solutions, driven primarily by subscription-based revenue models. The company benefits from a high-quality business model characterized by a durable competitive moat, strong margins with a gross margin of 89.1% and operating margin of 36.1%, and robust return on equity at 62.4%. Despite solid revenue gro…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
ADBE |
PG |
| Zone Low |
$238.94 |
$124.04 |
| Zone High |
$270.80 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|