ADBE vs PG: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Adobe Inc. · Technology
$195.16
+45.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
ADBE has more upside to fair value
(+45.0%).
ADBE trades at a lower forward P/E
(11.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
PG |
| Current Price |
$195.16 |
$150.38 |
| Fair Value Estimate |
$282.98 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$77.6B |
$350.2B |
| Forward P/E |
11.2x
|
21.5x
|
| EV / EBITDA |
8.0x
|
15.1x
|
| Price / Sales |
3.1x
|
4.0x
|
| Price / FCF |
7.3x
|
23.3x
|
| Revenue Growth YoY |
+12.7%
|
+7.4%
|
| Gross Margin |
89.1%
|
50.3%
|
| Operating Margin |
36.1%
|
23.2%
|
| Return on Equity |
62.4%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
13.7%
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Adobe Inc. is a leading technology company specializing in software applications for digital media creation and digital document workflows. The business quality is high, supported by durable competitive moats including workflow entrenchment, format standards, and subscription switching costs. Adobe's strong financials include a trailing P/E of 11.15, a forward P/E of 11.15, and a P/FCF of 7.3, in…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
ADBE |
PG |
| Zone Low |
$212.24 |
$124.04 |
| Zone High |
$240.53 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|