PG vs WFC: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$87.53
+18.1% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
WFC has more upside to fair value
(+18.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
WFC |
| Current Price |
$150.38 |
$87.53 |
| Fair Value Estimate |
$165.39 |
$103.38 |
| Upside to Fair Value |
+10.0%
|
+18.1%
|
| Market Cap |
$350.2B |
$267.8B |
| Forward P/E |
21.5x
|
—
|
| EV / EBITDA |
15.1x
|
15.8x
|
| Price / Sales |
4.0x
|
2.1x
|
| Price / FCF |
23.3x
|
226.4x
|
| Revenue Growth YoY |
+7.4%
|
+11.3%
|
| Gross Margin |
50.3%
|
64.5%
|
| Operating Margin |
23.2%
|
21.2%
|
| Return on Equity |
31.3%
|
12.6%
|
| Dividend Yield |
0% |
2.06% |
| FCF Yield |
4.29%
|
0.44%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Wells Fargo is a diversified U.S. bank operating consumer and commercial banking, corporate and investment banking, and wealth management, supported by a large deposit franchise, a $2.3 trillion asset base, nationwide advisory distribution, and increasingly relevant capital-markets capabilities. Business quality is high but not without legacy constraints: return on equity is 12.6%, gross margin i…
Accumulation Zones
| Metric |
PG |
WFC |
| Zone Low |
$124.04 |
$77.53 |
| Zone High |
$140.58 |
$87.87 |
| In Buy Zone? |
No
|
Yes
|