PG vs WFC: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Wells Fargo & Company · Financial Services
$86.12
+20.4% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
WFC has more upside to fair value
(+20.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
WFC |
| Current Price |
$147.04 |
$86.12 |
| Fair Value Estimate |
$168.19 |
$103.68 |
| Upside to Fair Value |
+14.4%
|
+20.4%
|
| Market Cap |
$349.5B |
$260.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
15.6x
|
| Price / Sales |
4.0x
|
2.0x
|
| Price / FCF |
22.4x
|
13.7x
|
| Revenue Growth YoY |
+1.5%
|
+11.3%
|
| Gross Margin |
50.2%
|
64.5%
|
| Operating Margin |
22.7%
|
21.2%
|
| Return on Equity |
29.8%
|
12.6%
|
| Dividend Yield |
2.92% |
2.15% |
| FCF Yield |
4.47%
|
7.3%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Wells Fargo is a diversified U.S. bank with roughly 197,000 employees operating four segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth and Investment Management. The business quality is solid but not exceptional: trailing return on equity is 12.6%, TTM net margin is 17.5%, and revenue grew 11.3% year over year in the most recent quarter while…
Accumulation Zones
| Metric |
PG |
WFC |
| Zone Low |
$126.14 |
$77.76 |
| Zone High |
$142.96 |
$88.13 |
| In Buy Zone? |
No
|
Yes
|