PG vs WFC: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$81.52
+30.6% upside to fair value
Grade B
QuantHub Verdict
WFC has more upside to fair value
(+30.6%).
WFC trades at a lower forward P/E
(11.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
WFC |
| Current Price |
$143.45 |
$81.52 |
| Fair Value Estimate |
$163.27 |
$106.49 |
| Upside to Fair Value |
+13.8%
|
+30.6%
|
| Market Cap |
$334.0B |
$250.7B |
| Forward P/E |
20.8x
|
11.9x
|
| EV / EBITDA |
15.4x
|
16.7x
|
| Price / Sales |
3.9x
|
2.0x
|
| Price / FCF |
22.2x
|
-13.2x
|
| Revenue Growth YoY |
+7.4%
|
+7.3%
|
| Gross Margin |
50.3%
|
64.5%
|
| Operating Margin |
23.2%
|
20.5%
|
| Return on Equity |
31.3%
|
12.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.5%
|
—
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Wells Fargo & Company is a diversified financial services firm operating primarily in consumer banking, commercial banking, corporate and investment banking, and wealth and investment management. The company benefits from a seasoned CEO with extensive industry experience and has made significant progress in regulatory compliance and operational efficiency, including lifting its asset cap in 2025.…
Accumulation Zones
| Metric |
PG |
WFC |
| Zone Low |
$122.45 |
$79.87 |
| Zone High |
$138.78 |
$90.52 |
| In Buy Zone? |
No
|
Yes
|