PG vs WDC: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Western Digital Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Western Digital Corporation · Technology
$441.36
-16.8% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
WDC |
| Current Price |
$147.04 |
$441.36 |
| Fair Value Estimate |
$168.19 |
$367.30 |
| Upside to Fair Value |
+14.4%
|
-16.8%
|
| Market Cap |
$349.5B |
$152.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
17.4x
|
| Price / Sales |
4.0x
|
11.8x
|
| Price / FCF |
22.4x
|
47.3x
|
| Revenue Growth YoY |
+1.5%
|
+43.8%
|
| Gross Margin |
50.2%
|
48.9%
|
| Operating Margin |
22.7%
|
34.9%
|
| Return on Equity |
29.8%
|
118.6%
|
| Dividend Yield |
2.92% |
0.12% |
| FCF Yield |
4.47%
|
2.12%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Western Digital designs and manufactures hard disk drives and flash-based storage for data centers, client devices, and consumer markets, and it is currently enjoying an extraordinary demand surge tied to AI infrastructure buildouts. In the most recent quarter, revenue grew 43.8% year over year and earnings grew 1143.2% year over year, while trailing twelve-month gross margin reached 48.9%, opera…
Accumulation Zones
| Metric |
PG |
WDC |
| Zone Low |
$126.14 |
$275.48 |
| Zone High |
$142.96 |
$312.20 |
| In Buy Zone? |
No
|
No
|