PG vs WDC: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Western Digital Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-08-06.
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
VS
Western Digital Corporation · Technology
$519.17
-28.7% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
WDC |
| Current Price |
$150.38 |
$519.17 |
| Fair Value Estimate |
$165.39 |
$370.00 |
| Upside to Fair Value |
+10.0%
|
-28.7%
|
| Market Cap |
$350.2B |
$178.9B |
| Forward P/E |
21.5x
|
27.8x
|
| EV / EBITDA |
15.1x
|
37.3x
|
| Price / Sales |
4.0x
|
13.9x
|
| Price / FCF |
23.3x
|
51.0x
|
| Revenue Growth YoY |
+7.4%
|
+35.7%
|
| Gross Margin |
50.3%
|
48.9%
|
| Operating Margin |
23.2%
|
34.9%
|
| Return on Equity |
31.3%
|
43.4%
|
| Dividend Yield |
0% |
0.1% |
| FCF Yield |
4.29%
|
2.0%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Western Digital is now a pure-play, duopoly hard-disk-drive manufacturer, having spun off its NAND flash business as SanDisk in February 2025 and sold its remaining SanDisk stake for $3.1 billion in February 2026. It is riding the same AI-storage supercycle as SanDisk and Micron, but from the mass-capacity nearline HDD side: hyperscalers are buying every high-capacity drive WDC can make for AI da…
Accumulation Zones
| Metric |
PG |
WDC |
| Zone Low |
$124.04 |
$278.00 |
| Zone High |
$140.58 |
$315.00 |
| In Buy Zone? |
No
|
No
|