PG vs VST: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Vistra Corp. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Vistra Corp. · Utilities
$140.67
-23.0% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
VST |
| Current Price |
$147.04 |
$140.67 |
| Fair Value Estimate |
$168.19 |
$108.27 |
| Upside to Fair Value |
+14.4%
|
-23.0%
|
| Market Cap |
$349.5B |
$47.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
10.3x
|
| Price / Sales |
4.0x
|
3.0x
|
| Price / FCF |
22.4x
|
34.7x
|
| Revenue Growth YoY |
+1.5%
|
-5.5%
|
| Gross Margin |
50.2%
|
13.0%
|
| Operating Margin |
22.7%
|
2.3%
|
| Return on Equity |
29.8%
|
41.5%
|
| Dividend Yield |
2.92% |
0.65% |
| FCF Yield |
4.47%
|
2.88%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Vistra Corp. is a vertically integrated independent power producer and retail electricity supplier operating roughly 38,700 megawatts of generation across natural gas, nuclear, coal, solar, and battery storage, serving about 4.3 million retail customers in 20 states and the District of Columbia. The business quality is mixed: the diversified PJM and ERCOT fleet plus retail load is a genuine struc…
Accumulation Zones
| Metric |
PG |
VST |
| Zone Low |
$126.14 |
$81.20 |
| Zone High |
$142.96 |
$92.03 |
| In Buy Zone? |
No
|
No
|