PG vs V: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
V |
| Current Price |
$147.04 |
$368.29 |
| Fair Value Estimate |
$168.19 |
$463.00 |
| Upside to Fair Value |
+14.4%
|
+25.7%
|
| Market Cap |
$349.5B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
24.0x
|
| Price / Sales |
4.0x
|
15.5x
|
| Price / FCF |
22.4x
|
33.5x
|
| Revenue Growth YoY |
+1.5%
|
+14.4%
|
| Gross Margin |
50.2%
|
80.2%
|
| Operating Margin |
22.7%
|
60.7%
|
| Return on Equity |
29.8%
|
61.3%
|
| Dividend Yield |
2.92% |
0.73% |
| FCF Yield |
4.47%
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
PG |
V |
| Zone Low |
$126.14 |
$347.25 |
| Zone High |
$142.96 |
$393.55 |
| In Buy Zone? |
No
|
Yes
|