PG vs V: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
V |
| Current Price |
$150.38 |
$327.24 |
| Fair Value Estimate |
$165.39 |
$418.15 |
| Upside to Fair Value |
+10.0%
|
+27.8%
|
| Market Cap |
$350.2B |
$627.3B |
| Forward P/E |
21.5x
|
28.2x
|
| EV / EBITDA |
15.1x
|
22.6x
|
| Price / Sales |
4.0x
|
14.6x
|
| Price / FCF |
23.3x
|
29.6x
|
| Revenue Growth YoY |
+7.4%
|
+17.1%
|
| Gross Margin |
50.3%
|
81.3%
|
| Operating Margin |
23.2%
|
61.1%
|
| Return on Equity |
31.3%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.29%
|
3.38%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
PG |
V |
| Zone Low |
$124.04 |
$313.61 |
| Zone High |
$140.58 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|