PG vs UPS: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
UPS |
| Current Price |
$147.04 |
$99.02 |
| Fair Value Estimate |
$168.19 |
$119.92 |
| Upside to Fair Value |
+14.4%
|
+21.1%
|
| Market Cap |
$349.5B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
10.2x
|
| Price / Sales |
4.0x
|
0.9x
|
| Price / FCF |
22.4x
|
15.3x
|
| Revenue Growth YoY |
+1.5%
|
+7.6%
|
| Gross Margin |
50.2%
|
16.6%
|
| Operating Margin |
22.7%
|
7.3%
|
| Return on Equity |
29.8%
|
29.1%
|
| Dividend Yield |
2.92% |
6.62% |
| FCF Yield |
4.47%
|
6.52%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
PG |
UPS |
| Zone Low |
$126.14 |
$89.94 |
| Zone High |
$142.96 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|