PG vs UNH: Which Is the Better Buy?

Side-by-side comparison of The Procter & Gamble Company and UnitedHealth Group Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B High Quality
VS
UnitedHealth Group Incorporated · Healthcare
$353.52
+97.1% upside to fair value
Grade B High Quality
QuantHub Verdict
UNH has more upside to fair value (+97.1%). PG trades at a lower forward P/E (20.8x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric PG UNH
Current Price $143.45 $353.52
Fair Value Estimate $163.27 $696.88
Upside to Fair Value +13.8% +97.1%
Market Cap $334.0B $320.9B
Forward P/E 20.8x 26.7x
EV / EBITDA 15.4x 16.1x
Price / Sales 3.9x 0.7x
Price / FCF 22.2x 16.3x
Revenue Growth YoY +7.4% +2.0%
Gross Margin 50.3% 18.8%
Operating Margin 23.2% 4.2%
Return on Equity 31.3% 12.4%
Dividend Yield 0% 0%
FCF Yield 4.5% 6.13%
Analyst Consensus Buy Strong Buy
Investment Thesis
PG — The Procter & Gamble Company
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
UNH — UnitedHealth Group Incorporated
UnitedHealth Group Incorporated operates as a leading healthcare company with two main platforms: UnitedHealthcare, providing health benefits coverage, and Optum, offering information and technology services. The company benefits from a durable competitive moat due to its scale, integrated platforms, and broad market reach serving over 170 million consumers. Despite strong revenue growth of 12% y…
Accumulation Zones
Metric PG UNH
Zone Low $122.45 $522.66
Zone High $138.78 $592.35
In Buy Zone? No Yes
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