PG vs UNH: Which Is the Better Buy?

Side-by-side comparison of The Procter & Gamble Company and UnitedHealth Group Incorporated β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
The Procter & Gamble Company Β· Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B High Quality
VS
UnitedHealth Group Incorporated Β· Healthcare
$400.96
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
UNH has more upside to fair value (+45.0%). PG trades at a lower forward P/E (21.5x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric PG UNH
Current Price $150.38 $400.96
Fair Value Estimate $165.39 $581.39
Upside to Fair Value +10.0% +45.0%
Market Cap $350.2B $364.1B
Forward P/E 21.5x 30.2x
EV / EBITDA 15.1x 18.0x
Price / Sales 4.0x 0.8x
Price / FCF 23.3x 18.5x
Revenue Growth YoY +7.4% +2.0%
Gross Margin 50.3% 18.8%
Operating Margin 23.2% 4.2%
Return on Equity 31.3% 12.4%
Dividend Yield 0% 0%
FCF Yield 4.29% 5.4%
Analyst Consensus Buy Strong Buy
Investment Thesis
PG β€” The Procter & Gamble Company
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
UNH β€” UnitedHealth Group Incorporated
UnitedHealth Group Incorporated operates as a diversified healthcare company with leading positions in healthcare plans through UnitedHealthcare and health services via Optum. The business quality is high due to its durable competitive advantages including scale, integration of Optum and UnitedHealthcare, strong data and distribution infrastructure, and incumbency in Medicare Advantage and care d…
Accumulation Zones
Metric PG UNH
Zone Low $124.04 $436.04
Zone High $140.58 $494.18
In Buy Zone? No Yes
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