PG vs UNH: Which Is the Better Buy?

Side-by-side comparison of The Procter & Gamble Company and UnitedHealth Group Incorporated β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
The Procter & Gamble Company Β· Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B High Quality
VS
UnitedHealth Group Incorporated Β· Healthcare
$423.38
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
UNH has more upside to fair value (+45.0%). PG trades at a lower forward P/E (21.5x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric PG UNH
Current Price $150.38 $423.38
Fair Value Estimate $165.39 $613.90
Upside to Fair Value +10.0% +45.0%
Market Cap $350.2B $384.5B
Forward P/E 21.5x 27.2x
EV / EBITDA 15.1x 13.8x
Price / Sales 4.0x 0.8x
Price / FCF 23.3x 19.6x
Revenue Growth YoY +7.4% +0.4%
Gross Margin 50.3% 18.8%
Operating Margin 23.2% 4.2%
Return on Equity 31.3% 12.4%
Dividend Yield 0% 0%
FCF Yield 4.29% 5.12%
Analyst Consensus Buy Strong Buy
Investment Thesis
PG β€” The Procter & Gamble Company
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
UNH β€” UnitedHealth Group Incorporated
UnitedHealth Group Incorporated operates in the healthcare sector, specifically within medical and healthcare plans, providing a durable business model supported by a strong competitive moat and consistent earnings growth. The company currently trades at a price of $423.38 with a market cap of $359.873 billion, reflecting a valuation that is cheap relative to its five-year history, supported by a…
Accumulation Zones
Metric PG UNH
Zone Low $124.04 $460.42
Zone High $140.58 $521.81
In Buy Zone? No Yes
← PG Research    UNH Research β†’    All Research