PG vs UNH: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and UnitedHealth Group Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
UnitedHealth Group Incorporated · Healthcare
$375.21
+28.2% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
UNH has more upside to fair value
(+28.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
UNH |
| Current Price |
$147.04 |
$375.21 |
| Fair Value Estimate |
$168.19 |
$481.06 |
| Upside to Fair Value |
+14.4%
|
+28.2%
|
| Market Cap |
$349.5B |
$340.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
15.0x
|
| Price / Sales |
4.0x
|
0.8x
|
| Price / FCF |
22.4x
|
14.4x
|
| Revenue Growth YoY |
+1.5%
|
+0.4%
|
| Gross Margin |
50.2%
|
22.5%
|
| Operating Margin |
22.7%
|
4.8%
|
| Return on Equity |
29.8%
|
14.6%
|
| Dividend Yield |
2.92% |
2.41% |
| FCF Yield |
4.47%
|
6.95%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
UnitedHealth Group is the largest diversified healthcare enterprise in the United States, operating UnitedHealthcare insurance plans alongside Optum Health, Optum Insight, and Optum Rx, with 390,000 employees and a market capitalization of $340.74 billion. The business quality is high: a 14.6% return on equity, $26.07 in free cash flow per share, and a P/FCF of 14.39 demonstrate strong cash gener…
Accumulation Zones
| Metric |
PG |
UNH |
| Zone Low |
$126.14 |
$360.80 |
| Zone High |
$142.96 |
$408.90 |
| In Buy Zone? |
No
|
Yes
|