PG vs TTD: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
The Trade Desk, Inc. · Communication Services
$14.26
-1.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
TTD |
| Current Price |
$147.04 |
$14.26 |
| Fair Value Estimate |
$168.19 |
$14.00 |
| Upside to Fair Value |
+14.4%
|
-1.8%
|
| Market Cap |
$349.5B |
$6.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
7.5x
|
| Price / Sales |
4.0x
|
2.2x
|
| Price / FCF |
22.4x
|
7.8x
|
| Revenue Growth YoY |
+1.5%
|
+3.0%
|
| Gross Margin |
50.2%
|
83.0%
|
| Operating Margin |
22.7%
|
19.6%
|
| Return on Equity |
29.8%
|
16.1%
|
| Dividend Yield |
2.92% |
0% |
| FCF Yield |
4.47%
|
12.89%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
The Trade Desk operates a self-service, cloud-based demand-side platform that lets advertising agencies and their advertiser clients plan, buy and optimize data-driven digital campaigns across display, video, audio, native, social and connected TV, with 3,843 employees and a founder-led management team. Business quality is genuinely high on the unit economics: TTM gross margin of 83.0%, TTM opera…
Accumulation Zones
| Metric |
PG |
TTD |
| Zone Low |
$126.14 |
$10.50 |
| Zone High |
$142.96 |
$11.90 |
| In Buy Zone? |
No
|
No
|