PG vs TTD: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and The Trade Desk, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
VS
The Trade Desk, Inc. · Technology
$22.76
+488.8% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
TTD has more upside to fair value
(+488.8%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
TTD |
| Current Price |
$143.45 |
$22.76 |
| Fair Value Estimate |
$163.27 |
$134.00 |
| Upside to Fair Value |
+13.8%
|
+488.8%
|
| Market Cap |
$334.0B |
$10.8B |
| Forward P/E |
20.8x
|
24.6x
|
| EV / EBITDA |
15.4x
|
—
|
| Price / Sales |
3.9x
|
3.7x
|
| Price / FCF |
22.2x
|
13.8x
|
| Revenue Growth YoY |
+7.4%
|
+14.5%
|
| Gross Margin |
50.3%
|
78.6%
|
| Operating Margin |
23.2%
|
20.3%
|
| Return on Equity |
31.3%
|
16.9%
|
| Dividend Yield |
0% |
— |
| FCF Yield |
4.5%
|
7.3%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
The Trade Desk is the largest independent demand-side platform for programmatic advertising with 78.6% gross margins. After recent sell-off, stock trades at 3.2x forward P/S vs historical higher multiples, offering upside if growth stabilizes at 15%+. A-tier business at cheap valuation.[1]
Accumulation Zones
| Metric |
PG |
TTD |
| Zone Low |
$122.45 |
$100.00 |
| Zone High |
$138.78 |
$114.00 |
| In Buy Zone? |
No
|
Yes
|