PG vs SBUX: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
SBUX |
| Current Price |
$147.04 |
$96.67 |
| Fair Value Estimate |
$168.19 |
$108.52 |
| Upside to Fair Value |
+14.4%
|
+12.3%
|
| Market Cap |
$349.5B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
22.0x
|
| Price / Sales |
4.0x
|
2.9x
|
| Price / FCF |
22.4x
|
30.4x
|
| Revenue Growth YoY |
+1.5%
|
-1.4%
|
| Gross Margin |
50.2%
|
31.7%
|
| Operating Margin |
22.7%
|
9.4%
|
| Return on Equity |
29.8%
|
-24.3%
|
| Dividend Yield |
2.92% |
2.57% |
| FCF Yield |
4.47%
|
3.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
PG |
SBUX |
| Zone Low |
$126.14 |
$81.39 |
| Zone High |
$142.96 |
$92.24 |
| In Buy Zone? |
No
|
No
|