PG vs QCOM: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
QCOM |
| Current Price |
$147.04 |
$201.97 |
| Fair Value Estimate |
$168.19 |
$159.42 |
| Upside to Fair Value |
+14.4%
|
-21.1%
|
| Market Cap |
$349.5B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
16.5x
|
| Price / Sales |
4.0x
|
4.8x
|
| Price / FCF |
22.4x
|
20.5x
|
| Revenue Growth YoY |
+1.5%
|
-4.0%
|
| Gross Margin |
50.2%
|
54.2%
|
| Operating Margin |
22.7%
|
23.2%
|
| Return on Equity |
29.8%
|
37.3%
|
| Dividend Yield |
2.92% |
1.79% |
| FCF Yield |
4.47%
|
4.88%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
PG |
QCOM |
| Zone Low |
$126.14 |
$119.56 |
| Zone High |
$142.96 |
$135.51 |
| In Buy Zone? |
No
|
No
|