PG vs QCOM: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$226.11
-10.7% upside to fair value
Grade D
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
PG |
QCOM |
| Current Price |
$150.38 |
$226.11 |
| Fair Value Estimate |
$165.39 |
$201.84 |
| Upside to Fair Value |
+10.0%
|
-10.7%
|
| Market Cap |
$350.2B |
$238.3B |
| Forward P/E |
21.5x
|
24.3x
|
| EV / EBITDA |
15.1x
|
17.5x
|
| Price / Sales |
4.0x
|
5.4x
|
| Price / FCF |
23.3x
|
19.1x
|
| Revenue Growth YoY |
+7.4%
|
-3.5%
|
| Gross Margin |
50.3%
|
54.8%
|
| Operating Margin |
23.2%
|
25.5%
|
| Return on Equity |
31.3%
|
40.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.29%
|
5.25%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Qualcomm Incorporated is a leading semiconductor and telecommunications equipment company specializing in cellular and RF technologies, with a strong competitive moat driven by its intellectual property and scale in premium Android and 5G modems. The company benefits from a long-tenured management team and a diversified business model expanding into automotive, IoT, and computing sectors. Despite…
Accumulation Zones
| Metric |
PG |
QCOM |
| Zone Low |
$124.04 |
$151.38 |
| Zone High |
$140.58 |
$171.56 |
| In Buy Zone? |
No
|
No
|