PG vs PYPL: Which Is the Better Buy?
Side-by-side comparison of The Procter & Gamble Company and PayPal Holdings, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
VS
PayPal Holdings, Inc. · Financial Services
$52.71
+9.1% upside to fair value
Med Conviction
Grade B-
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
PG |
PYPL |
| Current Price |
$147.04 |
$52.71 |
| Fair Value Estimate |
$168.19 |
$57.50 |
| Upside to Fair Value |
+14.4%
|
+9.1%
|
| Market Cap |
$349.5B |
$45.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
17.6x
|
6.8x
|
| Price / Sales |
4.0x
|
1.3x
|
| Price / FCF |
22.4x
|
7.2x
|
| Revenue Growth YoY |
+1.5%
|
+4.8%
|
| Gross Margin |
50.2%
|
45.8%
|
| Operating Margin |
22.7%
|
18.8%
|
| Return on Equity |
29.8%
|
24.4%
|
| Dividend Yield |
2.92% |
1.06% |
| FCF Yield |
4.47%
|
13.97%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
PayPal operates a global digital-payments platform spanning branded checkout, Venmo, Braintree merchant processing, credit products and fraud-risk infrastructure across approximately 200 markets. Business quality is medium: its two-sided network, trusted brand, broad merchant distribution and risk capabilities remain meaningful assets, but its highest-value branded-checkout franchise is under com…
Accumulation Zones
| Metric |
PG |
PYPL |
| Zone Low |
$126.14 |
$43.12 |
| Zone High |
$142.96 |
$48.88 |
| In Buy Zone? |
No
|
No
|