NOW vs PG: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NOW |
PG |
| Current Price |
$139.82 |
$147.04 |
| Fair Value Estimate |
$162.50 |
$168.19 |
| Upside to Fair Value |
+16.2%
|
+14.4%
|
| Market Cap |
$144.6B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
43.1x
|
17.6x
|
| Price / Sales |
9.8x
|
4.0x
|
| Price / FCF |
31.5x
|
22.4x
|
| Revenue Growth YoY |
+24.0%
|
+1.5%
|
| Gross Margin |
74.8%
|
50.2%
|
| Operating Margin |
11.4%
|
22.7%
|
| Return on Equity |
13.8%
|
29.8%
|
| Dividend Yield |
0% |
2.92% |
| FCF Yield |
3.17%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
NOW |
PG |
| Zone Low |
$121.88 |
$126.14 |
| Zone High |
$138.12 |
$142.96 |
| In Buy Zone? |
No
|
No
|