NOW vs PG: Which Is the Better Buy?
Side-by-side comparison of ServiceNow, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NOW |
PG |
| Current Price |
$103.24 |
$150.38 |
| Fair Value Estimate |
$149.70 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$106.5B |
$350.2B |
| Forward P/E |
61.1x
|
21.5x
|
| EV / EBITDA |
32.9x
|
15.1x
|
| Price / Sales |
7.6x
|
4.0x
|
| Price / FCF |
23.0x
|
23.3x
|
| Revenue Growth YoY |
+22.1%
|
+7.4%
|
| Gross Margin |
76.6%
|
50.3%
|
| Operating Margin |
13.4%
|
23.2%
|
| Return on Equity |
15.0%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.35%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
NOW |
PG |
| Zone Low |
$112.27 |
$124.04 |
| Zone High |
$127.24 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|