NKE vs WMT: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
VS
Walmart Inc. · Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
WMT |
| Current Price |
$35.78 |
$106.73 |
| Fair Value Estimate |
$39.33 |
$95.24 |
| Upside to Fair Value |
+9.9%
|
-10.8%
|
| Market Cap |
$53.0B |
$849.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.0x
|
21.3x
|
| Price / Sales |
1.1x
|
1.1x
|
| Price / FCF |
24.3x
|
62.8x
|
| Revenue Growth YoY |
-1.1%
|
+5.9%
|
| Gross Margin |
42.9%
|
25.2%
|
| Operating Margin |
8.2%
|
4.4%
|
| Return on Equity |
22.0%
|
22.7%
|
| Dividend Yield |
4.58% |
0.92% |
| FCF Yield |
4.12%
|
1.59%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5…
Accumulation Zones
| Metric |
NKE |
WMT |
| Zone Low |
$29.50 |
$71.43 |
| Zone High |
$33.43 |
$80.95 |
| In Buy Zone? |
No
|
No
|