NKE vs WMT: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
Walmart Inc. · Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
WMT |
| Current Price |
$41.05 |
$117.18 |
| Fair Value Estimate |
$59.52 |
$70.81 |
| Upside to Fair Value |
+45.0%
|
-39.6%
|
| Market Cap |
$60.7B |
$932.5B |
| Forward P/E |
19.6x
|
41.1x
|
| EV / EBITDA |
14.2x
|
20.7x
|
| Price / Sales |
1.3x
|
1.3x
|
| Price / FCF |
57.9x
|
74.3x
|
| Revenue Growth YoY |
-1.1%
|
+7.3%
|
| Gross Margin |
42.9%
|
25.0%
|
| Operating Margin |
8.2%
|
4.2%
|
| Return on Equity |
22.0%
|
24.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
1.35%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
| Metric |
NKE |
WMT |
| Zone Low |
$44.64 |
$53.11 |
| Zone High |
$50.59 |
$60.19 |
| In Buy Zone? |
Yes
|
No
|