NKE vs PG: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-01.
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.0%).
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NKE |
PG |
| Current Price |
$41.05 |
$150.38 |
| Fair Value Estimate |
$59.52 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$60.7B |
$350.2B |
| Forward P/E |
19.6x
|
21.5x
|
| EV / EBITDA |
14.2x
|
15.1x
|
| Price / Sales |
1.3x
|
4.0x
|
| Price / FCF |
57.9x
|
23.3x
|
| Revenue Growth YoY |
-1.1%
|
+7.4%
|
| Gross Margin |
42.9%
|
50.3%
|
| Operating Margin |
8.2%
|
23.2%
|
| Return on Equity |
22.0%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.73%
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
NKE |
PG |
| Zone Low |
$44.64 |
$124.04 |
| Zone High |
$50.59 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|