NKE vs PG: Which Is the Better Buy?
Side-by-side comparison of NIKE, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
NKE |
PG |
| Current Price |
$42.62 |
$143.45 |
| Fair Value Estimate |
$62.00 |
$163.27 |
| Upside to Fair Value |
+45.5%
|
+13.8%
|
| Market Cap |
$63.0B |
$334.0B |
| Forward P/E |
27.9x
|
20.8x
|
| EV / EBITDA |
20.7x
|
15.4x
|
| Price / Sales |
1.4x
|
3.9x
|
| Price / FCF |
19.4x
|
22.2x
|
| Revenue Growth YoY |
-9.8%
|
+7.4%
|
| Gross Margin |
42.7%
|
50.3%
|
| Operating Margin |
8.0%
|
23.2%
|
| Return on Equity |
24.4%
|
31.3%
|
| Dividend Yield |
3.8% |
0% |
| FCF Yield |
5.2%
|
4.5%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
NKE |
PG |
| Zone Low |
$44.00 |
$122.45 |
| Zone High |
$50.00 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|