NFLX vs PG: Which Is the Better Buy?
Side-by-side comparison of Netflix, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Netflix, Inc. · Communication Services
$76.41
+44.0% upside to fair value
High Conviction
Grade A
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
NFLX |
PG |
| Current Price |
$76.41 |
$147.04 |
| Fair Value Estimate |
$110.00 |
$168.19 |
| Upside to Fair Value |
+44.0%
|
+14.4%
|
| Market Cap |
$318.2B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
10.6x
|
17.6x
|
| Price / Sales |
6.6x
|
4.0x
|
| Price / FCF |
29.1x
|
22.4x
|
| Revenue Growth YoY |
+13.4%
|
+1.5%
|
| Gross Margin |
49.1%
|
50.2%
|
| Operating Margin |
29.7%
|
22.7%
|
| Return on Equity |
48.0%
|
29.8%
|
| Dividend Yield |
0% |
2.92% |
| FCF Yield |
3.44%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Netflix is a global subscription and advertising-supported entertainment platform with a high-quality brand, content engine, recommendation technology and distribution scale, evidenced by more than 97 billion viewing hours in the first half of 2026 and an audience approaching one billion people. Fundamentals remain strong: revenue grew 13.4% year over year in the most recent quarter, TTM gross, o…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
NFLX |
PG |
| Zone Low |
$82.50 |
$126.14 |
| Zone High |
$93.50 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|