MSFT vs PG: Which Is the Better Buy?
Side-by-side comparison of Microsoft Corporation and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Microsoft Corporation · Technology
$379.40
+45.0% upside to fair value
Grade A
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
MSFT has more upside to fair value
(+45.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MSFT |
PG |
| Current Price |
$379.40 |
$150.38 |
| Fair Value Estimate |
$550.13 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$2,818.3B |
$350.2B |
| Forward P/E |
22.5x
|
21.5x
|
| EV / EBITDA |
14.2x
|
15.1x
|
| Price / Sales |
8.9x
|
4.0x
|
| Price / FCF |
38.6x
|
23.3x
|
| Revenue Growth YoY |
+18.3%
|
+7.4%
|
| Gross Margin |
68.3%
|
50.3%
|
| Operating Margin |
46.8%
|
23.2%
|
| Return on Equity |
33.1%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.59%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Microsoft Corporation is a leading global technology company specializing in cloud computing, productivity software, and enterprise platforms. The company benefits from a very strong and widening competitive moat supported by scale, switching costs, an integrated ecosystem, and disciplined capital allocation including large buybacks and dividends. Its business quality is high, demonstrated by a 3…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
MSFT |
PG |
| Zone Low |
$412.60 |
$124.04 |
| Zone High |
$467.61 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|