MS vs WMT: Which Is the Better Buy?
Side-by-side comparison of Morgan Stanley and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
VS
Walmart Inc. · Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
MS has more upside to fair value
(+15.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MS |
WMT |
| Current Price |
$206.27 |
$106.73 |
| Fair Value Estimate |
$239.00 |
$95.24 |
| Upside to Fair Value |
+15.9%
|
-10.8%
|
| Market Cap |
$325.4B |
$849.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
23.5x
|
21.3x
|
| Price / Sales |
2.6x
|
1.1x
|
| Price / FCF |
—
|
62.8x
|
| Revenue Growth YoY |
+22.4%
|
+5.9%
|
| Gross Margin |
59.7%
|
25.2%
|
| Operating Margin |
20.7%
|
4.4%
|
| Return on Equity |
18.1%
|
22.7%
|
| Dividend Yield |
2.01% |
0.92% |
| FCF Yield |
—
|
1.59%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5…
Accumulation Zones
| Metric |
MS |
WMT |
| Zone Low |
$179.25 |
$71.43 |
| Zone High |
$203.15 |
$80.95 |
| In Buy Zone? |
No
|
No
|