MS vs WMT: Which Is the Better Buy?

Side-by-side comparison of Morgan Stanley and Walmart Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
Morgan Stanley Β· Financial Services
$218.37
+45.0% upside to fair value
Grade B High Quality
VS
Walmart Inc. Β· Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C High Quality
QuantHub Verdict
MS has more upside to fair value (+45.0%). MS trades at a lower forward P/E (23.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric MS WMT
Current Price $218.37 $117.18
Fair Value Estimate $316.64 $70.81
Upside to Fair Value +45.0% -39.6%
Market Cap $344.4B $932.5B
Forward P/E 23.6x 41.1x
EV / EBITDA 9.8x 20.7x
Price / Sales 2.7x 1.3x
Price / FCF -327.4x 74.3x
Revenue Growth YoY +22.4% +7.3%
Gross Margin 56.6% 25.0%
Operating Margin 28.4% 4.2%
Return on Equity 23.4% 24.3%
Dividend Yield 0% 0%
FCF Yield β€” 1.35%
Analyst Consensus Hold Strong Buy
Investment Thesis
MS β€” Morgan Stanley
Morgan Stanley is a leading global financial services firm specializing in capital markets, wealth management, and investment banking. The company demonstrates high business quality with a strong return on equity of 23.4% and robust revenue growth of 22.4% in the most recent quarter, alongside impressive earnings growth of 57.7% in the same period. Its gross margin of 56.6% and net margin of 20.2…
WMT β€” Walmart Inc.
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
Metric MS WMT
Zone Low $237.48 $53.11
Zone High $269.14 $60.19
In Buy Zone? Yes No
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