MELI vs PG: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
MercadoLibre, Inc. · Consumer Cyclical
$1,767.42
+41.4% upside to fair value
High Conviction
Grade A
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+41.4%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MELI |
PG |
| Current Price |
$1,767.42 |
$143.45 |
| Fair Value Estimate |
$2,500.00 |
$163.27 |
| Upside to Fair Value |
+41.4%
|
+13.8%
|
| Market Cap |
$89.6B |
$334.0B |
| Forward P/E |
35.0x
|
20.8x
|
| EV / EBITDA |
18.5x
|
15.4x
|
| Price / Sales |
3.1x
|
3.9x
|
| Price / FCF |
8.9x
|
22.2x
|
| Revenue Growth YoY |
+39.1%
|
+7.4%
|
| Gross Margin |
44.5%
|
50.3%
|
| Operating Margin |
11.1%
|
23.2%
|
| Return on Equity |
33.7%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
12.1%
|
4.5%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
MercadoLibre is the dominant e-commerce and fintech ecosystem across Latin America, operating the largest marketplace and digital payments platform in a region with 670M+ people where e-commerce penetration is still under 15%. Revenue grew 39% to $28.9B in FY2025 with $10.8B in free cash flow — a 12% FCF yield at current prices. The company is trading at its 5-year P/S minimum (3.1x) and P/FCF mi…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
MELI |
PG |
| Zone Low |
$1,875.00 |
$122.45 |
| Zone High |
$2,125.00 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|