MELI vs PG: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
MercadoLibre, Inc. · Consumer Cyclical
$1,828.94
+25.8% upside to fair value
Med Conviction
Grade B+
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+25.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MELI |
PG |
| Current Price |
$1,828.94 |
$147.04 |
| Fair Value Estimate |
$2,300.00 |
$168.19 |
| Upside to Fair Value |
+25.8%
|
+14.4%
|
| Market Cap |
$92.7B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
33.0x
|
17.6x
|
| Price / Sales |
2.6x
|
4.0x
|
| Price / FCF |
7.4x
|
22.4x
|
| Revenue Growth YoY |
+49.8%
|
+1.5%
|
| Gross Margin |
42.7%
|
50.2%
|
| Operating Margin |
8.3%
|
22.7%
|
| Return on Equity |
26.5%
|
29.8%
|
| Dividend Yield |
0% |
2.92% |
| FCF Yield |
13.44%
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
MercadoLibre operates Latin America's leading ecommerce marketplace alongside Mercado Pago payments, credit, logistics, advertising and loyalty products, creating a broad ecosystem with meaningful network effects and cross-sell. Business momentum remains strong: revenue and financial income grew 49.8% year over year in the most recent quarter to $10.169 billion, GMV increased 44%, TPV rose 56%, a…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
MELI |
PG |
| Zone Low |
$1,725.00 |
$126.14 |
| Zone High |
$1,955.00 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|