MELI vs PG: Which Is the Better Buy?
Side-by-side comparison of MercadoLibre, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
MercadoLibre, Inc. · Consumer Cyclical
$1,635.15
+45.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+45.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MELI |
PG |
| Current Price |
$1,635.15 |
$150.38 |
| Fair Value Estimate |
$2,370.97 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$82.9B |
$350.2B |
| Forward P/E |
43.2x
|
21.5x
|
| EV / EBITDA |
27.0x
|
15.1x
|
| Price / Sales |
2.6x
|
4.0x
|
| Price / FCF |
7.7x
|
23.3x
|
| Revenue Growth YoY |
+49.0%
|
+7.4%
|
| Gross Margin |
43.9%
|
50.3%
|
| Operating Margin |
9.6%
|
23.2%
|
| Return on Equity |
29.6%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
12.92%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
MercadoLibre is a leading Latin American e-commerce and fintech platform with a durable competitive moat driven by its integrated logistics and financial services stack. The company commands approximately 30 to 35 percent market share in e-commerce and over 30 percent in online payments in key markets like Brazil. It is founder-influenced with a long-tenured management team and reinvests heavily …
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
MELI |
PG |
| Zone Low |
$1,778.23 |
$124.04 |
| Zone High |
$2,015.32 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|