MAR vs PG: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
PG |
| Current Price |
$334.97 |
$147.04 |
| Fair Value Estimate |
$403.81 |
$168.19 |
| Upside to Fair Value |
+20.6%
|
+14.4%
|
| Market Cap |
$87.3B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.2x
|
17.6x
|
| Price / Sales |
3.2x
|
4.0x
|
| Price / FCF |
28.7x
|
22.4x
|
| Revenue Growth YoY |
+4.8%
|
+1.5%
|
| Gross Margin |
20.2%
|
50.2%
|
| Operating Margin |
15.8%
|
22.7%
|
| Return on Equity |
-66.7%
|
29.8%
|
| Dividend Yield |
0.84% |
2.92% |
| FCF Yield |
3.48%
|
4.47%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
MAR |
PG |
| Zone Low |
$302.86 |
$126.14 |
| Zone High |
$343.24 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|