MAR vs PG: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Marriott International, Inc. · Consumer Cyclical
$377.93
-13.8% upside to fair value
Grade D
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+13.8%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
MAR |
PG |
| Current Price |
$377.93 |
$143.45 |
| Fair Value Estimate |
$325.87 |
$163.27 |
| Upside to Fair Value |
-13.8%
|
+13.8%
|
| Market Cap |
$100.2B |
$334.0B |
| Forward P/E |
39.0x
|
20.8x
|
| EV / EBITDA |
25.3x
|
15.4x
|
| Price / Sales |
3.8x
|
3.9x
|
| Price / FCF |
34.6x
|
22.2x
|
| Revenue Growth YoY |
+4.1%
|
+7.4%
|
| Gross Margin |
21.3%
|
50.3%
|
| Operating Margin |
15.8%
|
23.2%
|
| Return on Equity |
-79.9%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.89%
|
4.5%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International, Inc. operates as the world's largest hospitality company with approximately 9,000 to 9,700 properties across 141 to 143 countries and territories, managing over 30 brands and the largest loyalty program with 203 to 248 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and a growing asset-light credit card royalty busines…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
MAR |
PG |
| Zone Low |
$244.40 |
$122.45 |
| Zone High |
$276.99 |
$138.78 |
| In Buy Zone? |
No
|
No
|