MAR vs PG: Which Is the Better Buy?
Side-by-side comparison of Marriott International, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Marriott International, Inc. · Consumer Cyclical
$396.20
-13.1% upside to fair value
Grade D
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
MAR |
PG |
| Current Price |
$396.20 |
$150.38 |
| Fair Value Estimate |
$344.12 |
$165.39 |
| Upside to Fair Value |
-13.1%
|
+10.0%
|
| Market Cap |
$104.5B |
$350.2B |
| Forward P/E |
41.6x
|
21.5x
|
| EV / EBITDA |
25.5x
|
15.1x
|
| Price / Sales |
3.9x
|
4.0x
|
| Price / FCF |
33.5x
|
23.3x
|
| Revenue Growth YoY |
+6.2%
|
+7.4%
|
| Gross Margin |
21.4%
|
50.3%
|
| Operating Margin |
16.0%
|
23.2%
|
| Return on Equity |
-74.1%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.98%
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Marriott International operates as a leading global fee-based, asset-light hotel franchisor and manager with a strong brand portfolio and a durable competitive moat driven by its global scale and loyalty program. The company benefits from high-margin recurring fee revenue, which supports stable cash flow and robust capital returns exceeding $4 billion annually. Despite solid revenue growth of 6.2…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
MAR |
PG |
| Zone Low |
$258.09 |
$124.04 |
| Zone High |
$292.50 |
$140.58 |
| In Buy Zone? |
No
|
No
|