KO vs WMT: Which Is the Better Buy?

Side-by-side comparison of The Coca-Cola Company and Walmart Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
The Coca-Cola Company Β· Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D High Quality
VS
Walmart Inc. Β· Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C High Quality
QuantHub Verdict
KO has more upside to fair value (-9.9%). KO trades at a lower forward P/E (24.9x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric KO WMT
Current Price $79.39 $117.18
Fair Value Estimate $71.54 $70.81
Upside to Fair Value -9.9% -39.6%
Market Cap $341.6B $932.5B
Forward P/E 24.9x 41.1x
EV / EBITDA 19.5x 20.7x
Price / Sales 6.9x 1.3x
Price / FCF 27.2x 74.3x
Revenue Growth YoY +12.1% +7.3%
Gross Margin 61.7% 25.0%
Operating Margin 29.3% 4.2%
Return on Equity 43.6% 24.3%
Dividend Yield 0% 0%
FCF Yield 3.68% 1.35%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
KO β€” The Coca-Cola Company
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
WMT β€” Walmart Inc.
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
Metric KO WMT
Zone Low $53.66 $53.11
Zone High $60.81 $60.19
In Buy Zone? No No
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