KO vs WMT: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
Walmart Inc. · Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
WMT |
| Current Price |
$88.71 |
$106.73 |
| Fair Value Estimate |
$102.44 |
$95.24 |
| Upside to Fair Value |
+15.5%
|
-10.8%
|
| Market Cap |
$381.7B |
$849.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
21.3x
|
| Price / Sales |
7.6x
|
1.1x
|
| Price / FCF |
26.7x
|
62.8x
|
| Revenue Growth YoY |
+6.7%
|
+5.9%
|
| Gross Margin |
61.9%
|
25.2%
|
| Operating Margin |
29.6%
|
4.4%
|
| Return on Equity |
43.0%
|
22.7%
|
| Dividend Yield |
2.37% |
0.92% |
| FCF Yield |
3.75%
|
1.59%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5…
Accumulation Zones
| Metric |
KO |
WMT |
| Zone Low |
$76.83 |
$71.43 |
| Zone High |
$87.07 |
$80.95 |
| In Buy Zone? |
No
|
No
|