KO vs WMT: Which Is the Better Buy?

Side-by-side comparison of The Coca-Cola Company and Walmart Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
The Coca-Cola Company Β· Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C High Quality
VS
Walmart Inc. Β· Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C High Quality
QuantHub Verdict
KO has more upside to fair value (-10.2%). KO trades at a lower forward P/E (26.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric KO WMT
Current Price $84.92 $117.18
Fair Value Estimate $76.30 $70.81
Upside to Fair Value -10.2% -39.6%
Market Cap $365.4B $932.5B
Forward P/E 26.6x 41.1x
EV / EBITDA 20.7x 20.7x
Price / Sales 7.4x 1.3x
Price / FCF 29.1x 74.3x
Revenue Growth YoY +12.1% +7.3%
Gross Margin 61.7% 25.0%
Operating Margin 29.3% 4.2%
Return on Equity 43.6% 24.3%
Dividend Yield 0% 0%
FCF Yield 3.44% 1.35%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
KO β€” The Coca-Cola Company
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
WMT β€” Walmart Inc.
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
Metric KO WMT
Zone Low $57.22 $53.11
Zone High $64.85 $60.19
In Buy Zone? No No
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