KO vs PG: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+13.8%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
PG |
| Current Price |
$78.19 |
$143.45 |
| Fair Value Estimate |
$72.12 |
$163.27 |
| Upside to Fair Value |
-7.8%
|
+13.8%
|
| Market Cap |
$336.5B |
$334.0B |
| Forward P/E |
24.6x
|
20.8x
|
| EV / EBITDA |
19.9x
|
15.4x
|
| Price / Sales |
6.8x
|
3.9x
|
| Price / FCF |
26.8x
|
22.2x
|
| Revenue Growth YoY |
+12.1%
|
+7.4%
|
| Gross Margin |
61.7%
|
50.3%
|
| Operating Margin |
29.3%
|
23.2%
|
| Return on Equity |
43.6%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.73%
|
4.5%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
KO |
PG |
| Zone Low |
$54.09 |
$122.45 |
| Zone High |
$61.30 |
$138.78 |
| In Buy Zone? |
No
|
No
|