KO vs PG: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
KO |
PG |
| Current Price |
$88.71 |
$147.04 |
| Fair Value Estimate |
$102.44 |
$168.19 |
| Upside to Fair Value |
+15.5%
|
+14.4%
|
| Market Cap |
$381.7B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.8x
|
17.6x
|
| Price / Sales |
7.6x
|
4.0x
|
| Price / FCF |
26.7x
|
22.4x
|
| Revenue Growth YoY |
+6.7%
|
+1.5%
|
| Gross Margin |
61.9%
|
50.2%
|
| Operating Margin |
29.6%
|
22.7%
|
| Return on Equity |
43.0%
|
29.8%
|
| Dividend Yield |
2.37% |
2.92% |
| FCF Yield |
3.75%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
KO |
PG |
| Zone Low |
$76.83 |
$126.14 |
| Zone High |
$87.07 |
$142.96 |
| In Buy Zone? |
No
|
No
|