KO vs PG: Which Is the Better Buy?
Side-by-side comparison of The Coca-Cola Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
KO |
PG |
| Current Price |
$84.92 |
$150.38 |
| Fair Value Estimate |
$76.30 |
$165.39 |
| Upside to Fair Value |
-10.2%
|
+10.0%
|
| Market Cap |
$365.4B |
$350.2B |
| Forward P/E |
26.6x
|
21.5x
|
| EV / EBITDA |
20.7x
|
15.1x
|
| Price / Sales |
7.4x
|
4.0x
|
| Price / FCF |
29.1x
|
23.3x
|
| Revenue Growth YoY |
+12.1%
|
+7.4%
|
| Gross Margin |
61.7%
|
50.3%
|
| Operating Margin |
29.3%
|
23.2%
|
| Return on Equity |
43.6%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.44%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
KO |
PG |
| Zone Low |
$57.22 |
$124.04 |
| Zone High |
$64.85 |
$140.58 |
| In Buy Zone? |
No
|
No
|