JPM vs PG: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
JPMorgan Chase & Co. · Financial Services
$325.22
+45.0% upside to fair value
Grade A
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+45.0%).
JPM trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
PG |
| Current Price |
$325.22 |
$150.38 |
| Fair Value Estimate |
$471.57 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$871.4B |
$350.2B |
| Forward P/E |
15.6x
|
21.5x
|
| EV / EBITDA |
21.4x
|
15.1x
|
| Price / Sales |
3.1x
|
4.0x
|
| Price / FCF |
6.2x
|
23.3x
|
| Revenue Growth YoY |
+6.9%
|
+7.4%
|
| Gross Margin |
60.9%
|
50.3%
|
| Operating Margin |
26.2%
|
23.2%
|
| Return on Equity |
16.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
16.18%
|
4.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
JPMorgan Chase & Co. is a leading global financial services firm with a diversified banking franchise spanning consumer, corporate, commercial, and asset management segments. The company benefits from a durable competitive moat supported by a long-tenured CEO, strong management continuity, and leading market shares in key banking sectors. Its financial metrics show solid profitability with a retu…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
JPM |
PG |
| Zone Low |
$353.68 |
$124.04 |
| Zone High |
$400.83 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|