JPM vs PG: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
JPMorgan Chase & Co. · Financial Services
$316.99
+139.7% upside to fair value
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+139.7%).
JPM trades at a lower forward P/E
(15.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JPM |
PG |
| Current Price |
$316.99 |
$143.45 |
| Fair Value Estimate |
$759.82 |
$163.27 |
| Upside to Fair Value |
+139.7%
|
+13.8%
|
| Market Cap |
$854.9B |
$334.0B |
| Forward P/E |
15.0x
|
20.8x
|
| EV / EBITDA |
21.8x
|
15.4x
|
| Price / Sales |
3.0x
|
3.9x
|
| Price / FCF |
8.5x
|
22.2x
|
| Revenue Growth YoY |
+6.9%
|
+7.4%
|
| Gross Margin |
60.9%
|
50.3%
|
| Operating Margin |
26.2%
|
23.2%
|
| Return on Equity |
16.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.79%
|
4.5%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
JPMorgan Chase & Co. is a leading diversified financial services firm with a strong competitive moat driven by its scale, diversified revenue streams, and long-tenured leadership. The company operates across four main segments: Commercial & Investment Bank, Consumer & Community Banking, Asset & Wealth Management, and Corporate, generating $279.75 billion in revenue in fiscal 2025. Its durable com…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
JPM |
PG |
| Zone Low |
$569.87 |
$122.45 |
| Zone High |
$645.85 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|