JPM vs PG: Which Is the Better Buy?
Side-by-side comparison of JPMorgan Chase & Co. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-17.
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
JPM |
PG |
| Current Price |
$350.13 |
$147.04 |
| Fair Value Estimate |
$444.48 |
$168.19 |
| Upside to Fair Value |
+26.9%
|
+14.4%
|
| Market Cap |
$938.2B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
20.0x
|
17.6x
|
| Price / Sales |
3.1x
|
4.0x
|
| Price / FCF |
—
|
22.4x
|
| Revenue Growth YoY |
+17.9%
|
+1.5%
|
| Gross Margin |
62.6%
|
50.2%
|
| Operating Margin |
28.2%
|
22.7%
|
| Return on Equity |
17.8%
|
29.8%
|
| Dividend Yield |
1.71% |
2.92% |
| FCF Yield |
—
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
JPM |
PG |
| Zone Low |
$333.36 |
$126.14 |
| Zone High |
$377.81 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|