JNJ vs PG: Which Is the Better Buy?
Side-by-side comparison of Johnson & Johnson and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Johnson & Johnson · Healthcare
$228.39
-20.6% upside to fair value
Grade D
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
JNJ |
PG |
| Current Price |
$228.39 |
$150.38 |
| Fair Value Estimate |
$181.44 |
$165.39 |
| Upside to Fair Value |
-20.6%
|
+10.0%
|
| Market Cap |
$549.8B |
$350.2B |
| Forward P/E |
26.3x
|
21.5x
|
| EV / EBITDA |
17.4x
|
15.1x
|
| Price / Sales |
5.7x
|
4.0x
|
| Price / FCF |
30.9x
|
23.3x
|
| Revenue Growth YoY |
+9.9%
|
+7.4%
|
| Gross Margin |
69.1%
|
50.3%
|
| Operating Margin |
26.9%
|
23.2%
|
| Return on Equity |
26.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.24%
|
4.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Johnson & Johnson is a leading global healthcare company focused on innovative medicine and MedTech following the Kenvue consumer spin-off. It benefits from a durable competitive moat with strong market positions in pharmaceuticals and medical devices, supported by a long-tenured management team and disciplined capital allocation. However, the stock is currently very expensive, trading approximat…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
JNJ |
PG |
| Zone Low |
$136.08 |
$124.04 |
| Zone High |
$154.22 |
$140.58 |
| In Buy Zone? |
No
|
No
|