INTU vs PG: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Intuit Inc. · Technology
$396.57
+37.7% upside to fair value
High Conviction
Grade A-
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+37.7%).
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
PG |
| Current Price |
$396.57 |
$143.45 |
| Fair Value Estimate |
$546.00 |
$163.27 |
| Upside to Fair Value |
+37.7%
|
+13.8%
|
| Market Cap |
$110.4B |
$334.0B |
| Forward P/E |
19.5x
|
20.8x
|
| EV / EBITDA |
19.0x
|
15.4x
|
| Price / Sales |
5.9x
|
3.9x
|
| Price / FCF |
18.1x
|
22.2x
|
| Revenue Growth YoY |
+15.6%
|
+7.4%
|
| Gross Margin |
80.8%
|
50.3%
|
| Operating Margin |
26.1%
|
23.2%
|
| Return on Equity |
19.6%
|
31.3%
|
| Dividend Yield |
1.17% |
0% |
| FCF Yield |
5.51%
|
4.5%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
INTU |
PG |
| Zone Low |
$410.00 |
$122.45 |
| Zone High |
$464.00 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|