INTU vs PG: Which Is the Better Buy?
Side-by-side comparison of Intuit Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-16.
Intuit Inc. · Technology
$279.70
+45.0% upside to fair value
Grade A
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+45.0%).
INTU trades at a lower forward P/E
(16.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
INTU |
PG |
| Current Price |
$279.70 |
$150.38 |
| Fair Value Estimate |
$405.56 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$76.5B |
$350.2B |
| Forward P/E |
16.9x
|
21.5x
|
| EV / EBITDA |
11.2x
|
15.1x
|
| Price / Sales |
3.7x
|
4.0x
|
| Price / FCF |
9.9x
|
23.3x
|
| Revenue Growth YoY |
+10.4%
|
+7.4%
|
| Gross Margin |
81.0%
|
50.3%
|
| Operating Margin |
27.5%
|
23.2%
|
| Return on Equity |
23.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
10.08%
|
4.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Intuit Inc. is a leading technology company specializing in software applications for financial management, including popular products like TurboTax and QuickBooks. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, high gross margins of 81%, and a robust return on equity of 23.3%. Despite a moderate revenue growth of 10.4% and ea…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
INTU |
PG |
| Zone Low |
$304.17 |
$124.04 |
| Zone High |
$344.73 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|