HD vs PG: Which Is the Better Buy?
Side-by-side comparison of The Home Depot, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Home Depot, Inc. · Consumer Cyclical
$334.28
+34.7% upside to fair value
Grade A
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
HD has more upside to fair value
(+34.7%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
HD |
PG |
| Current Price |
$334.28 |
$150.38 |
| Fair Value Estimate |
$450.15 |
$165.39 |
| Upside to Fair Value |
+34.7%
|
+10.0%
|
| Market Cap |
$333.3B |
$350.2B |
| Forward P/E |
23.7x
|
21.5x
|
| EV / EBITDA |
16.1x
|
15.1x
|
| Price / Sales |
2.0x
|
4.0x
|
| Price / FCF |
23.3x
|
23.3x
|
| Revenue Growth YoY |
+4.8%
|
+7.4%
|
| Gross Margin |
33.1%
|
50.3%
|
| Operating Margin |
12.4%
|
23.2%
|
| Return on Equity |
113.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.3%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Home Depot, Inc. is the leading U.S. home improvement retailer with a dominant market share of approximately 47 to 50 percent, significantly ahead of Lowe's at 17 to 19 percent. The company benefits from a durable competitive moat driven by scale, a robust supply chain, and a pro-customer infrastructure. Its management team is composed of long-tenured insiders, including CEO Ted Decker who ha…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
HD |
PG |
| Zone Low |
$337.61 |
$124.04 |
| Zone High |
$382.63 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|