HD vs PG: Which Is the Better Buy?

Side-by-side comparison of The Home Depot, Inc. and The Procter & Gamble Company β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-13.
The Home Depot, Inc. Β· Consumer Cyclical
$343.30
+34.6% upside to fair value
Grade A High Quality
VS
The Procter & Gamble Company Β· Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B High Quality
QuantHub Verdict
HD has more upside to fair value (+34.6%). PG trades at a lower forward P/E (21.5x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric HD PG
Current Price $343.30 $150.38
Fair Value Estimate $462.14 $165.39
Upside to Fair Value +34.6% +10.0%
Market Cap $342.3B $350.2B
Forward P/E 24.3x 21.5x
EV / EBITDA 16.5x 15.1x
Price / Sales 2.0x 4.0x
Price / FCF 23.9x 23.3x
Revenue Growth YoY +4.8% +7.4%
Gross Margin 33.1% 50.3%
Operating Margin 12.4% 23.2%
Return on Equity 113.3% 31.3%
Dividend Yield 0% 0%
FCF Yield 4.18% 4.29%
Analyst Consensus Buy Buy
Investment Thesis
HD β€” The Home Depot, Inc.
The Home Depot, Inc. operates as a leading home improvement retailer in the consumer cyclical sector, leveraging a strong brand and cost advantages to maintain a durable competitive moat. Despite a modest revenue growth of 4.8% and a decline in earnings by 4.2% in the most recent quarter, the company exhibits exceptional profitability metrics including a 113.3% return on equity and solid margins …
PG β€” The Procter & Gamble Company
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
Metric HD PG
Zone Low $346.61 $124.04
Zone High $392.82 $140.58
In Buy Zone? Yes No
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