GS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GS |
PG |
| Current Price |
$923.29 |
$147.04 |
| Fair Value Estimate |
$1,162.79 |
$168.19 |
| Upside to Fair Value |
+25.9%
|
+14.4%
|
| Market Cap |
$272.4B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
26.3x
|
17.6x
|
| Price / Sales |
2.3x
|
4.0x
|
| Price / FCF |
—
|
22.4x
|
| Revenue Growth YoY |
+22.9%
|
+1.5%
|
| Gross Margin |
57.3%
|
50.2%
|
| Operating Margin |
24.8%
|
22.7%
|
| Return on Equity |
17.0%
|
29.8%
|
| Dividend Yield |
1.95% |
2.92% |
| FCF Yield |
—
|
4.47%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
GS |
PG |
| Zone Low |
$872.09 |
$126.14 |
| Zone High |
$988.37 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|