GS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Goldman Sachs Group, Inc. · Financial Services
$926.55
-98.0% upside to fair value
Grade D
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+13.8%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GS |
PG |
| Current Price |
$926.55 |
$143.45 |
| Fair Value Estimate |
$18.16 |
$163.27 |
| Upside to Fair Value |
-98.0%
|
+13.8%
|
| Market Cap |
$275.0B |
$334.0B |
| Forward P/E |
15.6x
|
20.8x
|
| EV / EBITDA |
30.6x
|
15.4x
|
| Price / Sales |
2.5x
|
3.9x
|
| Price / FCF |
-5.8x
|
22.2x
|
| Revenue Growth YoY |
-45.4%
|
+7.4%
|
| Gross Margin |
55.5%
|
50.3%
|
| Operating Margin |
20.5%
|
23.2%
|
| Return on Equity |
14.6%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.5%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
GS |
PG |
| Zone Low |
$13.62 |
$122.45 |
| Zone High |
$15.44 |
$138.78 |
| In Buy Zone? |
No
|
No
|