GS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Goldman Sachs Group, Inc. · Financial Services
$1,096.56
-45.0% upside to fair value
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
GS trades at a lower forward P/E
(19.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
PG |
| Current Price |
$1,096.56 |
$150.38 |
| Fair Value Estimate |
$603.11 |
$165.39 |
| Upside to Fair Value |
-45.0%
|
+10.0%
|
| Market Cap |
$323.5B |
$350.2B |
| Forward P/E |
19.8x
|
21.5x
|
| EV / EBITDA |
42.8x
|
15.1x
|
| Price / Sales |
2.9x
|
4.0x
|
| Price / FCF |
-7.7x
|
23.3x
|
| Revenue Growth YoY |
-45.4%
|
+7.4%
|
| Gross Margin |
55.5%
|
50.3%
|
| Operating Margin |
20.5%
|
23.2%
|
| Return on Equity |
14.6%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm with a strong presence in investment banking, global markets, and asset and wealth management. The company benefits from a durable competitive moat based on scale, brand, client relationships, and technology infrastructure. However, recent financial data shows a significant 45.4% year-over-year revenue decline in t…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
GS |
PG |
| Zone Low |
$452.33 |
$124.04 |
| Zone High |
$512.64 |
$140.58 |
| In Buy Zone? |
No
|
No
|