GS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Goldman Sachs Group, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
The Goldman Sachs Group, Inc. · Financial Services
$1,045.91
-45.0% upside to fair value
Grade D
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GS |
PG |
| Current Price |
$1,045.91 |
$150.38 |
| Fair Value Estimate |
$575.25 |
$165.39 |
| Upside to Fair Value |
-45.0%
|
+10.0%
|
| Market Cap |
$308.6B |
$350.2B |
| Forward P/E |
23.6x
|
21.5x
|
| EV / EBITDA |
15.9x
|
15.1x
|
| Price / Sales |
3.1x
|
4.0x
|
| Price / FCF |
-7.4x
|
23.3x
|
| Revenue Growth YoY |
-35.0%
|
+7.4%
|
| Gross Margin |
47.4%
|
50.3%
|
| Operating Margin |
17.8%
|
23.2%
|
| Return on Equity |
15.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. Despite its strong brand and competitive position in financial capital markets, the company currently faces significant headwinds as evidenced by a 35% decline in revenue and a 100% drop in earnings in the most recent quart…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
GS |
PG |
| Zone Low |
$431.44 |
$124.04 |
| Zone High |
$488.96 |
$140.58 |
| In Buy Zone? |
No
|
No
|