GOOGL vs PG: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Alphabet Inc. · Communication Services
$342.36
+16.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
GOOGL has more upside to fair value
(+16.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
GOOGL |
PG |
| Current Price |
$342.36 |
$147.04 |
| Fair Value Estimate |
$399.26 |
$168.19 |
| Upside to Fair Value |
+16.6%
|
+14.4%
|
| Market Cap |
$4,143.3B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.9x
|
17.6x
|
| Price / Sales |
9.3x
|
4.0x
|
| Price / FCF |
78.1x
|
22.4x
|
| Revenue Growth YoY |
+24.2%
|
+1.5%
|
| Gross Margin |
60.9%
|
50.2%
|
| Operating Margin |
33.1%
|
22.7%
|
| Return on Equity |
50.8%
|
29.8%
|
| Dividend Yield |
0.25% |
2.92% |
| FCF Yield |
1.28%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over y…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
GOOGL |
PG |
| Zone Low |
$299.44 |
$126.14 |
| Zone High |
$339.37 |
$142.96 |
| In Buy Zone? |
No
|
No
|