GOOG vs WMT: Which Is the Better Buy?

Side-by-side comparison of Alphabet Inc. and Walmart Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-24.
Alphabet Inc. ยท Communication Services
$334.98
+15.8% upside to fair value
Med Conviction Grade B High Quality
VS
Walmart Inc. ยท Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction Grade C High Quality
QuantHub Verdict
GOOG has more upside to fair value (+15.8%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric GOOG WMT
Current Price $334.98 $106.73
Fair Value Estimate $387.82 $95.24
Upside to Fair Value +15.8% -10.8%
Market Cap $4,065.3B $849.4B
Forward P/E โ€” โ€”
EV / EBITDA 12.7x 21.3x
Price / Sales 9.1x 1.1x
Price / FCF 76.4x 62.8x
Revenue Growth YoY +24.2% +5.9%
Gross Margin 60.9% 25.2%
Operating Margin 33.1% 4.4%
Return on Equity 50.8% 22.7%
Dividend Yield 0.26% 0.92%
FCF Yield 1.31% 1.59%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
GOOG โ€” Alphabet Inc.
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.โ€ฆ
WMT โ€” Walmart Inc.
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5โ€ฆ
Accumulation Zones
Metric GOOG WMT
Zone Low $290.87 $71.43
Zone High $329.65 $80.95
In Buy Zone? No No
โ† GOOG Research    WMT Research โ†’    All Research