GOOG vs PG: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Alphabet Inc. · Communication Services
$367.46
-17.7% upside to fair value
Grade D
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
PG |
| Current Price |
$367.46 |
$150.38 |
| Fair Value Estimate |
$302.41 |
$165.39 |
| Upside to Fair Value |
-17.7%
|
+10.0%
|
| Market Cap |
$4,444.4B |
$350.2B |
| Forward P/E |
27.8x
|
21.5x
|
| EV / EBITDA |
20.6x
|
15.1x
|
| Price / Sales |
10.5x
|
4.0x
|
| Price / FCF |
69.1x
|
23.3x
|
| Revenue Growth YoY |
+21.8%
|
+7.4%
|
| Gross Margin |
60.4%
|
50.3%
|
| Operating Margin |
32.7%
|
23.2%
|
| Return on Equity |
39.0%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.45%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. operates a dominant internet services business with strong moats in search, YouTube, Android, and cloud computing. The company benefits from a seasoned leadership team led by CEO Sundar Pichai and maintains high insider control through super-voting shares. Alphabet's revenue growth remains robust, with 21.8% year-over-year growth in the most recent quarter and earnings growth of 81.…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
GOOG |
PG |
| Zone Low |
$226.81 |
$124.04 |
| Zone High |
$257.05 |
$140.58 |
| In Buy Zone? |
No
|
No
|