GOOG vs PG: Which Is the Better Buy?
Side-by-side comparison of Alphabet Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
GOOG |
PG |
| Current Price |
$334.98 |
$147.04 |
| Fair Value Estimate |
$387.82 |
$168.19 |
| Upside to Fair Value |
+15.8%
|
+14.4%
|
| Market Cap |
$4,065.3B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
12.7x
|
17.6x
|
| Price / Sales |
9.1x
|
4.0x
|
| Price / FCF |
76.4x
|
22.4x
|
| Revenue Growth YoY |
+24.2%
|
+1.5%
|
| Gross Margin |
60.9%
|
50.2%
|
| Operating Margin |
33.1%
|
22.7%
|
| Return on Equity |
50.8%
|
29.8%
|
| Dividend Yield |
0.26% |
2.92% |
| FCF Yield |
1.31%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
GOOG |
PG |
| Zone Low |
$290.87 |
$126.14 |
| Zone High |
$329.65 |
$142.96 |
| In Buy Zone? |
No
|
No
|