DIS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Walt Disney Company · Communication Services
$101.31
+66.6% upside to fair value
Grade B
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+66.6%).
DIS trades at a lower forward P/E
(14.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
PG |
| Current Price |
$101.31 |
$143.45 |
| Fair Value Estimate |
$168.80 |
$163.27 |
| Upside to Fair Value |
+66.6%
|
+13.8%
|
| Market Cap |
$179.5B |
$334.0B |
| Forward P/E |
14.8x
|
20.8x
|
| EV / EBITDA |
11.4x
|
15.4x
|
| Price / Sales |
1.9x
|
3.9x
|
| Price / FCF |
25.4x
|
22.2x
|
| Revenue Growth YoY |
+5.2%
|
+7.4%
|
| Gross Margin |
37.3%
|
50.3%
|
| Operating Margin |
14.2%
|
23.2%
|
| Return on Equity |
11.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.93%
|
4.5%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Walt Disney Company operates as a diversified entertainment giant with strong competitive advantages from its vast intellectual property portfolio, global theme parks, and growing direct-to-consumer streaming platforms. The company demonstrates medium business quality with a durable moat supported by iconic brands and infrastructure, but faces execution risks in streaming profitability and pa…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
DIS |
PG |
| Zone Low |
$126.60 |
$122.45 |
| Zone High |
$143.48 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|