DIS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
The Walt Disney Company · Communication Services
$103.49
+32.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+32.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DIS |
PG |
| Current Price |
$103.49 |
$147.04 |
| Fair Value Estimate |
$136.94 |
$168.19 |
| Upside to Fair Value |
+32.3%
|
+14.4%
|
| Market Cap |
$179.7B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
17.6x
|
| Price / Sales |
1.8x
|
4.0x
|
| Price / FCF |
21.7x
|
22.4x
|
| Revenue Growth YoY |
+6.8%
|
+1.5%
|
| Gross Margin |
37.6%
|
50.2%
|
| Operating Margin |
16.0%
|
22.7%
|
| Return on Equity |
7.9%
|
29.8%
|
| Dividend Yield |
1.45% |
2.92% |
| FCF Yield |
4.61%
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Walt Disney Company operates a global entertainment empire spanning two primary divisions: Disney Media and Entertainment Distribution, which houses the ABC, ESPN, Disney, Freeform, FX, Fox, National Geographic and Star networks along with the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures studios and the Disney+, Disney+ Hotstar, ESPN+, Hul…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
DIS |
PG |
| Zone Low |
$102.70 |
$126.14 |
| Zone High |
$116.40 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|