DIS vs PG: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-10.
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
DIS trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
PG |
| Current Price |
$96.16 |
$150.38 |
| Fair Value Estimate |
$139.43 |
$165.39 |
| Upside to Fair Value |
+45.0%
|
+10.0%
|
| Market Cap |
$167.0B |
$350.2B |
| Forward P/E |
15.4x
|
21.5x
|
| EV / EBITDA |
10.8x
|
15.1x
|
| Price / Sales |
1.7x
|
4.0x
|
| Price / FCF |
23.5x
|
23.3x
|
| Revenue Growth YoY |
+6.5%
|
+7.4%
|
| Gross Margin |
37.2%
|
50.3%
|
| Operating Margin |
15.5%
|
23.2%
|
| Return on Equity |
10.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.26%
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
DIS |
PG |
| Zone Low |
$104.57 |
$124.04 |
| Zone High |
$118.52 |
$140.58 |
| In Buy Zone? |
Yes
|
No
|