DE vs PG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DE |
PG |
| Current Price |
$703.12 |
$147.04 |
| Fair Value Estimate |
$616.99 |
$168.19 |
| Upside to Fair Value |
-12.2%
|
+14.4%
|
| Market Cap |
$189.8B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
17.6x
|
| Price / Sales |
4.0x
|
4.0x
|
| Price / FCF |
49.1x
|
22.4x
|
| Revenue Growth YoY |
+7.0%
|
+1.5%
|
| Gross Margin |
35.7%
|
50.2%
|
| Operating Margin |
19.0%
|
22.7%
|
| Return on Equity |
18.1%
|
29.8%
|
| Dividend Yield |
0.92% |
2.92% |
| FCF Yield |
2.04%
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
DE |
PG |
| Zone Low |
$462.74 |
$126.14 |
| Zone High |
$524.44 |
$142.96 |
| In Buy Zone? |
No
|
No
|