DE vs PG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Deere & Company · Industrials
$578.39
+22.4% upside to fair value
Grade C
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
DE has more upside to fair value
(+22.4%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
PG |
| Current Price |
$578.39 |
$143.45 |
| Fair Value Estimate |
$708.19 |
$163.27 |
| Upside to Fair Value |
+22.4%
|
+13.8%
|
| Market Cap |
$156.2B |
$334.0B |
| Forward P/E |
32.5x
|
20.8x
|
| EV / EBITDA |
18.4x
|
15.4x
|
| Price / Sales |
3.4x
|
3.9x
|
| Price / FCF |
43.7x
|
22.2x
|
| Revenue Growth YoY |
+16.3%
|
+7.4%
|
| Gross Margin |
35.6%
|
50.3%
|
| Operating Margin |
18.5%
|
23.2%
|
| Return on Equity |
18.9%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.29%
|
4.5%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Deere & Company is a leading manufacturer of agricultural, construction, and forestry machinery, with a strong position in production and precision agriculture, small agriculture and turf, and construction and forestry segments. The company benefits from a durable competitive moat driven by its brand, intangible assets, and switching costs, supported by a CEO with deep institutional knowledge and…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
DE |
PG |
| Zone Low |
$531.14 |
$122.45 |
| Zone High |
$601.96 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|