DE vs PG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-09.
Deere & Company · Industrials
$596.74
-29.8% upside to fair value
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
PG |
| Current Price |
$596.74 |
$150.38 |
| Fair Value Estimate |
$418.72 |
$165.39 |
| Upside to Fair Value |
-29.8%
|
+10.0%
|
| Market Cap |
$161.1B |
$350.2B |
| Forward P/E |
33.7x
|
21.5x
|
| EV / EBITDA |
19.0x
|
15.1x
|
| Price / Sales |
3.4x
|
4.0x
|
| Price / FCF |
42.8x
|
23.3x
|
| Revenue Growth YoY |
+6.7%
|
+7.4%
|
| Gross Margin |
35.4%
|
50.3%
|
| Operating Margin |
18.4%
|
23.2%
|
| Return on Equity |
18.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.34%
|
4.29%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Deere & Company operates in the agricultural machinery sector, providing durable equipment critical to farming and construction industries. The business quality is high, supported by a strong 18.3% return on equity and solid gross and operating margins of 35.4% and 18.4%, respectively. However, the stock is currently overvalued, trading approximately 30% above its fair value estimate of $418.72, …
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
DE |
PG |
| Zone Low |
$314.04 |
$124.04 |
| Zone High |
$355.91 |
$140.58 |
| In Buy Zone? |
No
|
No
|