CRM vs WMT: Which Is the Better Buy?

Side-by-side comparison of Salesforce, Inc. and Walmart Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-08.
Salesforce, Inc. Β· Technology
$169.52
+45.0% upside to fair value
Grade A High Quality
VS
Walmart Inc. Β· Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C High Quality
QuantHub Verdict
CRM has more upside to fair value (+45.0%). CRM trades at a lower forward P/E (19.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric CRM WMT
Current Price $169.52 $117.18
Fair Value Estimate $245.80 $70.81
Upside to Fair Value +45.0% -39.6%
Market Cap $138.8B $932.5B
Forward P/E 19.6x 41.1x
EV / EBITDA 12.3x 20.7x
Price / Sales 3.2x 1.3x
Price / FCF 9.5x 74.3x
Revenue Growth YoY +13.3% +7.3%
Gross Margin 77.6% 25.0%
Operating Margin 21.9% 4.2%
Return on Equity 14.9% 24.3%
Dividend Yield 0% 0%
FCF Yield 10.56% 1.35%
Analyst Consensus Buy Strong Buy
Investment Thesis
CRM β€” Salesforce, Inc.
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
WMT β€” Walmart Inc.
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
Metric CRM WMT
Zone Low $184.35 $53.11
Zone High $208.93 $60.19
In Buy Zone? Yes No
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