COST vs PG: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Costco Wholesale Corporation · Consumer Defensive
$999.89
-19.1% upside to fair value
Grade D
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+13.8%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COST |
PG |
| Current Price |
$999.89 |
$143.45 |
| Fair Value Estimate |
$808.71 |
$163.27 |
| Upside to Fair Value |
-19.1%
|
+13.8%
|
| Market Cap |
$443.6B |
$334.0B |
| Forward P/E |
51.9x
|
20.8x
|
| EV / EBITDA |
30.9x
|
15.4x
|
| Price / Sales |
1.6x
|
3.9x
|
| Price / FCF |
48.8x
|
22.2x
|
| Revenue Growth YoY |
+9.2%
|
+7.4%
|
| Gross Margin |
12.9%
|
50.3%
|
| Operating Margin |
3.8%
|
23.2%
|
| Return on Equity |
28.8%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.05%
|
4.5%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global membership-based warehouse club model that leverages scale, low costs, and superior employee retention to deliver consistent revenue and earnings growth. The company reported $269.9 billion in net sales for fiscal 2025 with an 8% year-over-year increase, driven by strong segments in Foods and Sundries and membership fees exceeding $5.65 billion in th…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
COST |
PG |
| Zone Low |
$606.53 |
$122.45 |
| Zone High |
$687.40 |
$138.78 |
| In Buy Zone? |
No
|
No
|