CAT vs PG: Which Is the Better Buy?

Side-by-side comparison of Caterpillar Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-08.
Caterpillar Inc. · Industrials
$940.12
-39.4% upside to fair value
Grade C High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B High Quality
QuantHub Verdict
PG has more upside to fair value (+10.0%). PG trades at a lower forward P/E (21.5x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric CAT PG
Current Price $940.12 $150.38
Fair Value Estimate $569.47 $165.39
Upside to Fair Value -39.4% +10.0%
Market Cap $433.1B $350.2B
Forward P/E 46.6x 21.5x
EV / EBITDA 29.7x 15.1x
Price / Sales 6.1x 4.0x
Price / FCF 37.8x 23.3x
Revenue Growth YoY +22.2% +7.4%
Gross Margin 32.5% 50.3%
Operating Margin 16.6% 23.2%
Return on Equity 47.5% 31.3%
Dividend Yield 0% 0%
FCF Yield 2.64% 4.29%
Analyst Consensus Hold Buy
Investment Thesis
CAT — Caterpillar Inc.
Caterpillar Inc. is a leading global manufacturer of agricultural and construction machinery, operating within the Industrials sector. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, cost advantages, and intangible assets. It posted robust revenue growth of 22.2% and earnings growth of 27.3% in the most recent quarter, reflecti…
PG — The Procter & Gamble Company
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
Metric CAT PG
Zone Low $427.10 $124.04
Zone High $484.05 $140.58
In Buy Zone? No No
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