BAC vs PG: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Bank of America Corporation · Financial Services
$57.96
+15.7% upside to fair value
Med Conviction
Grade B
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
BAC has more upside to fair value
(+15.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BAC |
PG |
| Current Price |
$57.96 |
$147.04 |
| Fair Value Estimate |
$67.08 |
$168.19 |
| Upside to Fair Value |
+15.7%
|
+14.4%
|
| Market Cap |
$411.3B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
24.4x
|
17.6x
|
| Price / Sales |
2.1x
|
4.0x
|
| Price / FCF |
4.4x
|
22.4x
|
| Revenue Growth YoY |
+5.8%
|
+1.5%
|
| Gross Margin |
59.3%
|
50.2%
|
| Operating Margin |
22.5%
|
22.7%
|
| Return on Equity |
11.1%
|
29.8%
|
| Dividend Yield |
2.0% |
2.92% |
| FCF Yield |
22.88%
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Bank of America Corporation is a diversified U.S. money-center bank operating through Consumer Banking, Global Wealth & Investment Management, Global Banking, and Global Markets, serving roughly 67 million consumer and small business clients through about 4,200 retail financial centers and 16,000 ATMs as of the last detailed disclosure. The franchise quality is solid but not exceptional: TTM net …
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
BAC |
PG |
| Zone Low |
$50.31 |
$126.14 |
| Zone High |
$57.02 |
$142.96 |
| In Buy Zone? |
No
|
No
|