BA vs PG: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
The Boeing Company · Industrials
$201.15
+31.7% upside to fair value
Med Conviction
Grade B
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
BA has more upside to fair value
(+31.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BA |
PG |
| Current Price |
$201.15 |
$147.04 |
| Fair Value Estimate |
$265.00 |
$168.19 |
| Upside to Fair Value |
+31.7%
|
+14.4%
|
| Market Cap |
$159.0B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
28.4x
|
17.6x
|
| Price / Sales |
1.7x
|
4.0x
|
| Price / FCF |
—
|
22.4x
|
| Revenue Growth YoY |
+8.0%
|
+1.5%
|
| Gross Margin |
4.7%
|
50.2%
|
| Operating Margin |
-5.4%
|
22.7%
|
| Return on Equity |
104.8%
|
29.8%
|
| Dividend Yield |
0% |
2.92% |
| FCF Yield |
—
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Boeing is a global aerospace and defense manufacturer spanning commercial airliners, military aircraft, satellites, missile defense, and aftermarket services, with roughly 182,000 employees and a business that remains structurally advantaged by the duopoly economics of large commercial aircraft and the long-cycle, high-switching-cost nature of aerospace platforms. The business quality is currentl…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
BA |
PG |
| Zone Low |
$198.75 |
$126.14 |
| Zone High |
$225.25 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|