ASML vs PG: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
ASML Holding N.V. · Technology
$1,744.61
-0.7% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
PG |
| Current Price |
$1,744.61 |
$147.04 |
| Fair Value Estimate |
$1,732.49 |
$168.19 |
| Upside to Fair Value |
-0.7%
|
+14.4%
|
| Market Cap |
$672.4B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
42.0x
|
17.6x
|
| Price / Sales |
19.0x
|
4.0x
|
| Price / FCF |
67.2x
|
22.4x
|
| Revenue Growth YoY |
+21.3%
|
+1.5%
|
| Gross Margin |
52.7%
|
50.2%
|
| Operating Margin |
35.4%
|
22.7%
|
| Return on Equity |
52.4%
|
29.8%
|
| Dividend Yield |
0.51% |
2.92% |
| FCF Yield |
1.49%
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
ASML Holding N.V. is the Dutch semiconductor equipment maker that supplies lithography, metrology, and inspection systems, including the extreme ultraviolet (EUV) machines required to pattern the most advanced logic and memory chips, and it holds what current coverage describes as a near-monopoly on those EUV tools. The business quality is genuinely high: TTM gross margin of 52.7%, TTM operating …
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
ASML |
PG |
| Zone Low |
$1,299.37 |
$126.14 |
| Zone High |
$1,472.62 |
$142.96 |
| In Buy Zone? |
No
|
No
|