ASML vs PG: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
ASML Holding N.V. · Technology
$1,458.97
+65.1% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
ASML has more upside to fair value
(+65.1%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ASML |
PG |
| Current Price |
$1,458.97 |
$143.45 |
| Fair Value Estimate |
$2,408.73 |
$163.27 |
| Upside to Fair Value |
+65.1%
|
+13.8%
|
| Market Cap |
$562.3B |
$334.0B |
| Forward P/E |
48.3x
|
20.8x
|
| EV / EBITDA |
37.6x
|
15.4x
|
| Price / Sales |
14.4x
|
3.9x
|
| Price / FCF |
54.4x
|
22.2x
|
| Revenue Growth YoY |
+13.2%
|
+7.4%
|
| Gross Margin |
52.6%
|
50.3%
|
| Operating Margin |
34.8%
|
23.2%
|
| Return on Equity |
52.0%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.84%
|
4.5%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
ASML |
PG |
| Zone Low |
$1,806.55 |
$122.45 |
| Zone High |
$2,047.42 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|