AMZN vs WMT: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Walmart Inc. · Consumer Defensive
$106.73
-10.8% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
WMT |
| Current Price |
$251.19 |
$106.73 |
| Fair Value Estimate |
$297.67 |
$95.24 |
| Upside to Fair Value |
+18.5%
|
-10.8%
|
| Market Cap |
$2,702.1B |
$849.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
21.3x
|
| Price / Sales |
3.5x
|
1.1x
|
| Price / FCF |
—
|
62.8x
|
| Revenue Growth YoY |
+19.6%
|
+5.9%
|
| Gross Margin |
50.8%
|
25.2%
|
| Operating Margin |
12.1%
|
4.4%
|
| Return on Equity |
30.5%
|
22.7%
|
| Dividend Yield |
0% |
0.92% |
| FCF Yield |
—
|
1.59%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Walmart Inc. is the world's largest retailer by revenue, operating more than 10,000 stores and clubs across Walmart U.S., Walmart International, and Sam's Club, with a fast-growing e-commerce and advertising ecosystem layered on top of a grocery-led, everyday-low-price model. The business quality is high: scale and sourcing power underpin a durable cost advantage, ROE is 22.7%, and revenue grew 5…
Accumulation Zones
| Metric |
AMZN |
WMT |
| Zone Low |
$223.25 |
$71.43 |
| Zone High |
$253.02 |
$80.95 |
| In Buy Zone? |
Yes
|
No
|