AMZN vs WMT: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Walmart Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-04.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Walmart Inc. · Consumer Defensive
$117.18
-39.6% upside to fair value
Grade C
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+22.0%).
AMZN trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
WMT |
| Current Price |
$242.67 |
$117.18 |
| Fair Value Estimate |
$295.95 |
$70.81 |
| Upside to Fair Value |
+22.0%
|
-39.6%
|
| Market Cap |
$2,610.4B |
$932.5B |
| Forward P/E |
28.7x
|
41.1x
|
| EV / EBITDA |
14.4x
|
20.7x
|
| Price / Sales |
3.5x
|
1.3x
|
| Price / FCF |
-1056.0x
|
74.3x
|
| Revenue Growth YoY |
+16.6%
|
+7.3%
|
| Gross Margin |
50.6%
|
25.0%
|
| Operating Margin |
11.5%
|
4.2%
|
| Return on Equity |
23.3%
|
24.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
1.35%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Walmart Inc. operates as a leading discount retailer with a strong competitive moat built on scale, cost leadership, and advanced logistics and technology infrastructure. The company benefits from a diversified revenue base with Walmart U.S. contributing 69%, International 18%, and Sam's Club 13%. Despite solid revenue growth of 7.3% and earnings growth of 25.9% in the most recent quarter, the st…
Accumulation Zones
| Metric |
AMZN |
WMT |
| Zone Low |
$221.96 |
$53.11 |
| Zone High |
$251.56 |
$60.19 |
| In Buy Zone? |
Yes
|
No
|