AMZN vs PG: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
PG |
| Current Price |
$251.19 |
$147.04 |
| Fair Value Estimate |
$297.67 |
$168.19 |
| Upside to Fair Value |
+18.5%
|
+14.4%
|
| Market Cap |
$2,702.1B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
17.6x
|
| Price / Sales |
3.5x
|
4.0x
|
| Price / FCF |
—
|
22.4x
|
| Revenue Growth YoY |
+19.6%
|
+1.5%
|
| Gross Margin |
50.8%
|
50.2%
|
| Operating Margin |
12.1%
|
22.7%
|
| Return on Equity |
30.5%
|
29.8%
|
| Dividend Yield |
0% |
2.92% |
| FCF Yield |
—
|
4.47%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
AMZN |
PG |
| Zone Low |
$223.25 |
$126.14 |
| Zone High |
$253.02 |
$142.96 |
| In Buy Zone? |
Yes
|
No
|