AMZN vs PG: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$143.45
+13.8% upside to fair value
Grade B
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+32.0%).
PG trades at a lower forward P/E
(20.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
PG |
| Current Price |
$250.56 |
$143.45 |
| Fair Value Estimate |
$330.77 |
$163.27 |
| Upside to Fair Value |
+32.0%
|
+13.8%
|
| Market Cap |
$2,689.7B |
$334.0B |
| Forward P/E |
34.5x
|
20.8x
|
| EV / EBITDA |
16.7x
|
15.4x
|
| Price / Sales |
3.8x
|
3.9x
|
| Price / FCF |
349.5x
|
22.2x
|
| Revenue Growth YoY |
+13.6%
|
+7.4%
|
| Gross Margin |
50.3%
|
50.3%
|
| Operating Margin |
11.2%
|
23.2%
|
| Return on Equity |
21.9%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.29%
|
4.5%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
The Procter & Gamble Company is a leading consumer defensive firm specializing in household and personal products with a diversified portfolio across fabric and home care, baby and family care, beauty, health care, and grooming segments. The business quality is high, supported by durable brands, strong margins with a 50.3% gross margin and 19.2% net margin, and consistent earnings growth evidence…
Accumulation Zones
| Metric |
AMZN |
PG |
| Zone Low |
$248.08 |
$122.45 |
| Zone High |
$281.15 |
$138.78 |
| In Buy Zone? |
Yes
|
No
|