AMZN vs PG: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Amazon.com, Inc. · Consumer Cyclical
$244.39
-144.9% upside to fair value
Grade D
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
PG |
| Current Price |
$244.39 |
$150.38 |
| Fair Value Estimate |
$-109.65 |
$165.39 |
| Upside to Fair Value |
-144.9%
|
+10.0%
|
| Market Cap |
$2,628.9B |
$350.2B |
| Forward P/E |
28.8x
|
21.5x
|
| EV / EBITDA |
14.5x
|
15.1x
|
| Price / Sales |
3.5x
|
4.0x
|
| Price / FCF |
-1063.5x
|
23.3x
|
| Revenue Growth YoY |
+16.6%
|
+7.4%
|
| Gross Margin |
50.6%
|
50.3%
|
| Operating Margin |
11.5%
|
23.2%
|
| Return on Equity |
23.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, with a dominant position in U.S. online retail and a rapidly growing AWS cloud segment. The company benefits from a high-quality business model characterized by strong revenue growth of 16.6% and earnings growth of 76.7% in the most recent quarter, a robust ROE of 23.3%, and high gross margins of 50.6%. However, the s…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
AMZN |
PG |
| Zone Low |
$-82.24 |
$124.04 |
| Zone High |
$-93.20 |
$140.58 |
| In Buy Zone? |
No
|
No
|