AMAT vs PG: Which Is the Better Buy?

Side-by-side comparison of Applied Materials, Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-06.
Applied Materials, Inc. · Technology
$603.04
-45.0% upside to fair value
Grade C High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B High Quality
QuantHub Verdict
PG has more upside to fair value (+10.0%). PG trades at a lower forward P/E (21.5x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMAT PG
Current Price $603.04 $150.38
Fair Value Estimate $331.67 $165.39
Upside to Fair Value -45.0% +10.0%
Market Cap $478.8B $350.2B
Forward P/E 56.4x 21.5x
EV / EBITDA 43.0x 15.1x
Price / Sales 16.5x 4.0x
Price / FCF 80.3x 23.3x
Revenue Growth YoY +11.4% +7.4%
Gross Margin 49.0% 50.3%
Operating Margin 29.5% 23.2%
Return on Equity 39.8% 31.3%
Dividend Yield 0% 0%
FCF Yield 1.25% 4.29%
Analyst Consensus Strong Buy Buy
Investment Thesis
AMAT — Applied Materials, Inc.
Applied Materials, Inc. is a leading semiconductor equipment company with a strong competitive moat in multiple wafer fab equipment segments, driven by its scale, infrastructure, and technology leadership in AI-critical process steps. The company benefits from a seasoned management team led by CEO Gary Dickerson, who has over 12 years at the helm and a track record of strong revenue and profitabi…
PG — The Procter & Gamble Company
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
Metric AMAT PG
Zone Low $248.75 $124.04
Zone High $281.92 $140.58
In Buy Zone? No No
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