ADBE vs UPS: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Adobe Inc. · Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
UPS |
| Current Price |
$238.25 |
$99.02 |
| Fair Value Estimate |
$270.38 |
$119.92 |
| Upside to Fair Value |
+13.5%
|
+21.1%
|
| Market Cap |
$94.7B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
10.2x
|
| Price / Sales |
3.6x
|
0.9x
|
| Price / FCF |
8.6x
|
15.3x
|
| Revenue Growth YoY |
+12.9%
|
+7.6%
|
| Gross Margin |
89.1%
|
16.6%
|
| Operating Margin |
35.7%
|
7.3%
|
| Return on Equity |
62.9%
|
29.1%
|
| Dividend Yield |
0% |
6.62% |
| FCF Yield |
11.63%
|
6.52%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 pe…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
ADBE |
UPS |
| Zone Low |
$202.78 |
$89.94 |
| Zone High |
$229.82 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|