ADBE vs NOW: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
Adobe Inc. · Technology
$219.72
+45.0% upside to fair value
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
ADBE trades at a lower forward P/E
(12.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
NOW |
| Current Price |
$219.72 |
$103.24 |
| Fair Value Estimate |
$318.59 |
$149.70 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$87.3B |
$106.5B |
| Forward P/E |
12.6x
|
61.1x
|
| EV / EBITDA |
9.0x
|
32.9x
|
| Price / Sales |
3.5x
|
7.6x
|
| Price / FCF |
8.2x
|
23.0x
|
| Revenue Growth YoY |
+12.7%
|
+22.1%
|
| Gross Margin |
89.1%
|
76.6%
|
| Operating Margin |
36.1%
|
13.4%
|
| Return on Equity |
62.4%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
12.17%
|
4.35%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Adobe Inc. is a leading software company specializing in digital media and digital experience solutions, driven primarily by subscription-based revenue models. The company benefits from a high-quality business model characterized by a durable competitive moat, strong margins with a gross margin of 89.1% and operating margin of 36.1%, and robust return on equity at 62.4%. Despite solid revenue gro…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
ADBE |
NOW |
| Zone Low |
$238.94 |
$112.27 |
| Zone High |
$270.80 |
$127.24 |
| In Buy Zone? |
Yes
|
Yes
|