ADBE vs NOW: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Adobe Inc. · Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
NOW |
| Current Price |
$238.25 |
$139.82 |
| Fair Value Estimate |
$270.38 |
$162.50 |
| Upside to Fair Value |
+13.5%
|
+16.2%
|
| Market Cap |
$94.7B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
43.1x
|
| Price / Sales |
3.6x
|
9.8x
|
| Price / FCF |
8.6x
|
31.5x
|
| Revenue Growth YoY |
+12.9%
|
+24.0%
|
| Gross Margin |
89.1%
|
74.8%
|
| Operating Margin |
35.7%
|
11.4%
|
| Return on Equity |
62.9%
|
13.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.63%
|
3.17%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 pe…
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
ADBE |
NOW |
| Zone Low |
$202.78 |
$121.88 |
| Zone High |
$229.82 |
$138.12 |
| In Buy Zone? |
No
|
No
|