ADBE vs MAR: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Adobe Inc. · Technology
$219.72
+45.0% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
ADBE has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
MAR |
| Current Price |
$219.72 |
$366.24 |
| Fair Value Estimate |
$318.59 |
$353.64 |
| Upside to Fair Value |
+45.0%
|
-3.4%
|
| Market Cap |
$87.3B |
$96.6B |
| Forward P/E |
12.6x
|
—
|
| EV / EBITDA |
9.0x
|
23.8x
|
| Price / Sales |
3.5x
|
3.7x
|
| Price / FCF |
8.2x
|
31.6x
|
| Revenue Growth YoY |
+12.7%
|
+6.2%
|
| Gross Margin |
89.1%
|
21.4%
|
| Operating Margin |
36.1%
|
16.0%
|
| Return on Equity |
62.4%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
12.17%
|
3.17%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Adobe Inc. is a leading software company specializing in digital media and digital experience solutions, driven primarily by subscription-based revenue models. The company benefits from a high-quality business model characterized by a durable competitive moat, strong margins with a gross margin of 89.1% and operating margin of 36.1%, and robust return on equity at 62.4%. Despite solid revenue gro…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
ADBE |
MAR |
| Zone Low |
$238.94 |
$265.23 |
| Zone High |
$270.80 |
$300.59 |
| In Buy Zone? |
Yes
|
No
|