ADBE vs MAR: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Adobe Inc. · Technology
$248.16
+45.0% upside to fair value
High Conviction
Grade B
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
ADBE has more upside to fair value
(+45.0%).
ADBE trades at a lower forward P/E
(14.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ADBE |
MAR |
| Current Price |
$248.16 |
$359.06 |
| Fair Value Estimate |
$359.82 |
$197.48 |
| Upside to Fair Value |
+45.0%
|
-45.0%
|
| Market Cap |
$101.2B |
$95.2B |
| Forward P/E |
14.1x
|
37.7x
|
| EV / EBITDA |
—
|
29.5x
|
| Price / Sales |
4.1x
|
4.4x
|
| Price / FCF |
9.8x
|
29.3x
|
| Revenue Growth YoY |
+3.3%
|
-71.1%
|
| Gross Margin |
89.1%
|
6.0%
|
| Operating Margin |
36.6%
|
19.6%
|
| Return on Equity |
62.3%
|
-78.5%
|
| Dividend Yield |
— |
0% |
| FCF Yield |
10.2%
|
3.41%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Adobe Inc. develops industry-leading creative software, digital experience platforms, and publishing tools, powering digital content creation and marketing for professionals worldwide. The business excels with high gross margins above 89%, a sticky subscription model driving recurring revenue over $17B ARR, and dominant moats in digital media, though it faces intensifying AI competition and slowi…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
ADBE |
MAR |
| Zone Low |
$269.87 |
$148.11 |
| Zone High |
$305.85 |
$167.86 |
| In Buy Zone? |
Yes
|
No
|