ADBE vs MAR: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Adobe Inc. · Technology
$248.16
+163.1% upside to fair value
High Conviction
Grade B
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
ADBE has more upside to fair value
(+163.1%).
ADBE trades at a lower forward P/E
(14.1x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
MAR |
| Current Price |
$248.16 |
$377.93 |
| Fair Value Estimate |
$653.00 |
$315.15 |
| Upside to Fair Value |
+163.1%
|
-16.6%
|
| Market Cap |
$101.2B |
$100.2B |
| Forward P/E |
14.1x
|
39.0x
|
| EV / EBITDA |
—
|
25.3x
|
| Price / Sales |
4.1x
|
3.8x
|
| Price / FCF |
9.8x
|
34.6x
|
| Revenue Growth YoY |
+3.3%
|
+3.1%
|
| Gross Margin |
89.1%
|
21.3%
|
| Operating Margin |
36.6%
|
15.8%
|
| Return on Equity |
62.3%
|
-79.9%
|
| Dividend Yield |
— |
0% |
| FCF Yield |
10.2%
|
2.89%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Adobe Inc. develops industry-leading creative software, digital experience platforms, and publishing tools, powering digital content creation and marketing for professionals worldwide. The business excels with high gross margins above 89%, a sticky subscription model driving recurring revenue over $17B ARR, and dominant moats in digital media, though it faces intensifying AI competition and slowi…
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
ADBE |
MAR |
| Zone Low |
$490.00 |
$236.36 |
| Zone High |
$555.00 |
$267.88 |
| In Buy Zone? |
Yes
|
No
|