ADBE vs MAR: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Adobe Inc. · Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
MAR |
| Current Price |
$238.25 |
$334.97 |
| Fair Value Estimate |
$270.38 |
$403.81 |
| Upside to Fair Value |
+13.5%
|
+20.6%
|
| Market Cap |
$94.7B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
22.2x
|
| Price / Sales |
3.6x
|
3.2x
|
| Price / FCF |
8.6x
|
28.7x
|
| Revenue Growth YoY |
+12.9%
|
+4.8%
|
| Gross Margin |
89.1%
|
20.2%
|
| Operating Margin |
35.7%
|
15.8%
|
| Return on Equity |
62.9%
|
-66.7%
|
| Dividend Yield |
0% |
0.84% |
| FCF Yield |
11.63%
|
3.48%
|
| Analyst Consensus |
Hold
|
Hold
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 pe…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
ADBE |
MAR |
| Zone Low |
$202.78 |
$302.86 |
| Zone High |
$229.82 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|