ADBE vs KO: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Adobe Inc. · Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
KO |
| Current Price |
$238.25 |
$88.71 |
| Fair Value Estimate |
$270.38 |
$102.44 |
| Upside to Fair Value |
+13.5%
|
+15.5%
|
| Market Cap |
$94.7B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
20.8x
|
| Price / Sales |
3.6x
|
7.6x
|
| Price / FCF |
8.6x
|
26.7x
|
| Revenue Growth YoY |
+12.9%
|
+6.7%
|
| Gross Margin |
89.1%
|
61.9%
|
| Operating Margin |
35.7%
|
29.6%
|
| Return on Equity |
62.9%
|
43.0%
|
| Dividend Yield |
0% |
2.37% |
| FCF Yield |
11.63%
|
3.75%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 pe…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
ADBE |
KO |
| Zone Low |
$202.78 |
$76.83 |
| Zone High |
$229.82 |
$87.07 |
| In Buy Zone? |
No
|
No
|