ADBE vs INTU: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Intuit Inc. โ fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Adobe Inc. ยท Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Intuit Inc. ยท Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs โ not personalized investment advice.
See all research โ
Valuation & Fundamentals
| Metric |
ADBE |
INTU |
| Current Price |
$238.25 |
$277.13 |
| Fair Value Estimate |
$270.38 |
$347.25 |
| Upside to Fair Value |
+13.5%
|
+25.3%
|
| Market Cap |
$94.7B |
$75.8B |
| Forward P/E |
โ
|
โ
|
| EV / EBITDA |
9.5x
|
11.0x
|
| Price / Sales |
3.6x
|
3.5x
|
| Price / FCF |
8.6x
|
8.8x
|
| Revenue Growth YoY |
+12.9%
|
+13.7%
|
| Gross Margin |
89.1%
|
80.9%
|
| Operating Margin |
35.7%
|
28.8%
|
| Return on Equity |
62.9%
|
23.4%
|
| Dividend Yield |
0% |
1.73% |
| FCF Yield |
11.63%
|
11.43%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 peโฆ
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free caโฆ
Accumulation Zones
| Metric |
ADBE |
INTU |
| Zone Low |
$202.78 |
$260.44 |
| Zone High |
$229.82 |
$295.16 |
| In Buy Zone? |
No
|
Yes
|