ADBE vs CRM: Which Is the Better Buy?
Side-by-side comparison of Adobe Inc. and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Adobe Inc. · Technology
$238.25
+13.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
ADBE has more upside to fair value
(+13.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ADBE |
CRM |
| Current Price |
$238.25 |
$236.42 |
| Fair Value Estimate |
$270.38 |
$263.88 |
| Upside to Fair Value |
+13.5%
|
+11.6%
|
| Market Cap |
$94.7B |
$193.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
14.4x
|
| Price / Sales |
3.6x
|
4.4x
|
| Price / FCF |
8.6x
|
12.8x
|
| Revenue Growth YoY |
+12.9%
|
+10.8%
|
| Gross Margin |
89.1%
|
77.3%
|
| Operating Margin |
35.7%
|
21.4%
|
| Return on Equity |
62.9%
|
20.2%
|
| Dividend Yield |
0% |
0.73% |
| FCF Yield |
11.63%
|
7.82%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Adobe is a global software provider organized into Digital Media, Digital Experience, and Publishing and Advertising, with Creative Cloud as its subscription flagship and Document Cloud as its cloud-native document platform. The business quality is high on fundamentals: TTM gross margin of 89.1%, TTM operating margin of 35.7%, TTM net margin of 28.0%, ROE of 62.9%, and free cash flow of $27.69 pe…
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Accumulation Zones
| Metric |
ADBE |
CRM |
| Zone Low |
$202.78 |
$197.91 |
| Zone High |
$229.82 |
$224.30 |
| In Buy Zone? |
No
|
No
|