AAPL vs PG: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$147.04
+14.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
PG has more upside to fair value
(+14.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
PG |
| Current Price |
$337.02 |
$147.04 |
| Fair Value Estimate |
$370.54 |
$168.19 |
| Upside to Fair Value |
+9.9%
|
+14.4%
|
| Market Cap |
$4,949.9B |
$349.5B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
17.6x
|
| Price / Sales |
10.6x
|
4.0x
|
| Price / FCF |
36.2x
|
22.4x
|
| Revenue Growth YoY |
+16.4%
|
+1.5%
|
| Gross Margin |
48.7%
|
50.2%
|
| Operating Margin |
33.2%
|
22.7%
|
| Return on Equity |
137.2%
|
29.8%
|
| Dividend Yield |
0.31% |
2.92% |
| FCF Yield |
2.76%
|
4.47%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Procter & Gamble is a global consumer-staples leader selling daily-use products across beauty, grooming, health care, fabric and home care, and baby, feminine and family care in about 180 countries. Business quality is high because its brands, consumer insight, R&D, marketing scale and global distribution underpin leading category positions, including over 60% in blades and razors and over 35% in…
Accumulation Zones
| Metric |
AAPL |
PG |
| Zone Low |
$277.91 |
$126.14 |
| Zone High |
$314.96 |
$142.96 |
| In Buy Zone? |
No
|
No
|