AAPL vs PG: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Procter & Gamble Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Apple Inc. · Technology
$298.01
+5.8% upside to fair value
Grade B
High Quality
VS
The Procter & Gamble Company · Consumer Defensive
$150.38
+10.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
PG has more upside to fair value
(+10.0%).
PG trades at a lower forward P/E
(21.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
PG |
| Current Price |
$298.01 |
$150.38 |
| Fair Value Estimate |
$315.38 |
$165.39 |
| Upside to Fair Value |
+5.8%
|
+10.0%
|
| Market Cap |
$4,377.0B |
$350.2B |
| Forward P/E |
36.0x
|
21.5x
|
| EV / EBITDA |
27.6x
|
15.1x
|
| Price / Sales |
9.7x
|
4.0x
|
| Price / FCF |
33.9x
|
23.3x
|
| Revenue Growth YoY |
+16.6%
|
+7.4%
|
| Gross Margin |
47.9%
|
50.3%
|
| Operating Margin |
32.6%
|
23.2%
|
| Return on Equity |
146.7%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.95%
|
4.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company primarily known for its consumer electronics, including the iPhone, which remains the dominant revenue driver at approximately 51% of total sales. The company benefits from a durable competitive moat based on ecosystem lock-in, proprietary silicon, strong brand, and extensive distribution channels. Apple is currently fairly valued with a market cap of $2…
The Procter & Gamble Company is a leading global consumer defensive company specializing in household and personal products with a strong portfolio across fabric care, baby and family care, beauty, health care, and grooming. The business quality is high, supported by a durable competitive moat from strong brands, consistent earnings growth, and prudent capital allocation emphasizing dividends and…
Accumulation Zones
| Metric |
AAPL |
PG |
| Zone Low |
$236.53 |
$124.04 |
| Zone High |
$268.07 |
$140.58 |
| In Buy Zone? |
No
|
No
|