UPS vs V: Which Is the Better Buy?
Side-by-side comparison of United Parcel Service, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-19.
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
UPS |
V |
| Current Price |
$99.02 |
$368.29 |
| Fair Value Estimate |
$119.92 |
$463.00 |
| Upside to Fair Value |
+21.1%
|
+25.7%
|
| Market Cap |
$84.1B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
10.2x
|
24.0x
|
| Price / Sales |
0.9x
|
15.5x
|
| Price / FCF |
15.3x
|
33.5x
|
| Revenue Growth YoY |
+7.6%
|
+14.4%
|
| Gross Margin |
16.6%
|
80.2%
|
| Operating Margin |
7.3%
|
60.7%
|
| Return on Equity |
29.1%
|
61.3%
|
| Dividend Yield |
6.62% |
0.73% |
| FCF Yield |
6.52%
|
2.98%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
UPS |
V |
| Zone Low |
$89.94 |
$347.25 |
| Zone High |
$101.93 |
$393.55 |
| In Buy Zone? |
Yes
|
Yes
|