UPS vs V: Which Is the Better Buy?
Side-by-side comparison of United Parcel Service, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
United Parcel Service, Inc. · Industrials
$101.69
+27.8% upside to fair value
Med Conviction
Grade B-
VS
Visa Inc. · Financial Services
$304.36
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
V has more upside to fair value
(+37.7%).
UPS trades at a lower forward P/E
(15.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
UPS |
V |
| Current Price |
$101.69 |
$304.36 |
| Fair Value Estimate |
$130.00 |
$419.00 |
| Upside to Fair Value |
+27.8%
|
+37.7%
|
| Market Cap |
$86.4B |
$586.8B |
| Forward P/E |
15.1x
|
23.7x
|
| EV / EBITDA |
9.1x
|
22.3x
|
| Price / Sales |
0.9x
|
14.2x
|
| Price / FCF |
17.7x
|
25.6x
|
| Revenue Growth YoY |
-2.5%
|
+11.3%
|
| Gross Margin |
18.5%
|
81.08%
|
| Operating Margin |
9.56%
|
59.18%
|
| Return on Equity |
34.3%
|
54.22%
|
| Dividend Yield |
6.41% |
0.83% |
| FCF Yield |
5.66%
|
3.91%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
UPS is the world's largest integrated logistics network with 241,250 employees, operations in 200-plus countries, and 20.8 million packages per day, now in the decisive phase of its most consequential restructuring in 118 years. By deliberately cutting Amazon volume by more than 50 percent (Amazon was 10.6 percent of 2025 revenue), closing 22 to 24 facilities, and eliminating 30,000 positions, ma…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
UPS |
V |
| Zone Low |
$95.00 |
$265.00 |
| Zone High |
$112.00 |
$300.00 |
| In Buy Zone? |
Yes
|
No
|