UPS vs V: Which Is the Better Buy?
Side-by-side comparison of United Parcel Service, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
UPS |
V |
| Current Price |
$105.00 |
$327.24 |
| Fair Value Estimate |
$118.53 |
$418.15 |
| Upside to Fair Value |
+12.9%
|
+27.8%
|
| Market Cap |
$89.2B |
$627.3B |
| Forward P/E |
17.0x
|
28.2x
|
| EV / EBITDA |
9.6x
|
22.6x
|
| Price / Sales |
1.0x
|
14.6x
|
| Price / FCF |
19.8x
|
29.6x
|
| Revenue Growth YoY |
-1.6%
|
+17.1%
|
| Gross Margin |
17.8%
|
81.3%
|
| Operating Margin |
8.5%
|
61.1%
|
| Return on Equity |
33.0%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
5.06%
|
3.38%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
UPS |
V |
| Zone Low |
$88.90 |
$313.61 |
| Zone High |
$100.75 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|