TTD vs V: Which Is the Better Buy?
Side-by-side comparison of The Trade Desk, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Trade Desk, Inc. · Communication Services
$18.51
+45.0% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
TTD has more upside to fair value
(+45.0%).
TTD trades at a lower forward P/E
(20.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
TTD |
V |
| Current Price |
$18.51 |
$327.24 |
| Fair Value Estimate |
$26.84 |
$418.15 |
| Upside to Fair Value |
+45.0%
|
+27.8%
|
| Market Cap |
$8.7B |
$627.3B |
| Forward P/E |
20.3x
|
28.2x
|
| EV / EBITDA |
10.5x
|
22.6x
|
| Price / Sales |
2.9x
|
14.6x
|
| Price / FCF |
10.4x
|
29.6x
|
| Revenue Growth YoY |
+11.8%
|
+17.1%
|
| Gross Margin |
77.8%
|
81.3%
|
| Operating Margin |
20.3%
|
61.1%
|
| Return on Equity |
16.9%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
9.62%
|
3.38%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
The Trade Desk operates a leading demand-side platform in the advertising technology sector, specializing in programmatic ad buying with a strong focus on connected TV, retail media, audio, and international markets. The company benefits from a durable competitive moat driven by founder-led management with over 15 years of continuity, a differentiated open-internet infrastructure, and a dominant …
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
TTD |
V |
| Zone Low |
$20.13 |
$313.61 |
| Zone High |
$22.81 |
$355.43 |
| In Buy Zone? |
Yes
|
Yes
|